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Macy's Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Macy's

Decoding the mixed signals of the 2025 holiday season

Article
Dec 15, 2025

"Consumers are conditioned to spend even when they're feeling pressured. Nearly a third of consumers were prepared and ready to take on debt this season to make their holiday purchases,” said our analyst Zak Stambor on a recent episode of “Behind the Numbers.”

DoorDash, Rent the Runway, and Macy’s on commerce media’s shift from reach to relevance

Article
Oct 13, 2025

Once seen as a revenue channel, commerce media is fast becoming the connective tissue between brands, retailers, and consumers. The industry’s focus is expanding from monetization to meaning, a theme that resonated throughout Advertising Week New York.

Toys R Us expands global footprint ahead of the holidays

Article
Sep 23, 2025

Toys R Us will open 10 new flagship stores and 20 seasonal holiday shops by year-end, doubling down on its return to physical retail. If the retailer can consistently find ways to make in-store shopping fun, its strong name recognition and nostalgic pull should help it recapture meaningful market share.

Macy’s turnaround strategy is beginning to pay off

Macy’s turnaround strategy is beginning to pay off

Article
Sep 03, 2025

Macy’s better-than-expected Q2 marks “the beginning of a momentum change,” CEO Tony Spring told Bloomberg, as the struggling department store finds its footing ahead of the holiday season. Macy’s is in a better position than most of its department store peers, thanks to its investments in the customer experience and its luxury banners. However, recovery could prove fleeting should consumer sentiment worsen and shoppers balk at higher prices. To keep its momentum going, Macy’s will need to continue investing in the customer experience and look for ways to differentiate its luxury banners.

Brands’ silence on Pride Month could prove costly

Brands’ silence on Pride Month could prove costly

Article
Jun 02, 2025

Brands are staying quiet this Pride Month: Retailers that once loudly proclaimed their LGBTQ+ initiatives are keeping mum to avoid government attention.

Macy’s turnaround complicated by tariff pressure

Macy’s turnaround complicated by tariff pressure

Article
May 28, 2025

Tariffs overshadow Macy’s turnaround progress: Sales fell less than expected on strength at Bloomingdale’s and Bluemercury, but pressures on discretionary spending could add to department store headwinds.

US Ecommerce Market Shares 2025

US Ecommerce Market Shares 2025

Report
Mar 14, 2025

Amazon and Walmart dominate the landscape, but the other half of US ecommerce sales is still up for grabs.

Macy's cites progress with turnaround, but cautious outlook underscores headwinds

Article
Mar 06, 2025

Macy’s makes strides in Q4, but pressures persist: Revamped stores show improvement, but the company’s turnaround is a work in progress.

Walmart, Amazon lead holiday retail gains while Target, Macy's face margin pressure

Article
Mar 03, 2025

This earnings season revealed retailers with strong value propositions and efficient omnichannel operations are positioned to outperform, while those relying on middle-market discretionary spending face challenges.

Walmart bought a mall—here's what happens next

Article
Feb 26, 2025

Walmart recently bought Monroeville Mall near Pittsburgh, signaling either a massive retail expansion plan or a shrewd real estate grab. Either way, the purchase strengthens Walmart's market foothold while adding rental income. This isn't a random acquisition but a calculated move.

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Skechers, Anta make inroads at Nike’s expense

Article
Jan 13, 2025

Skechers, Anta join the parade of sneaker brands capitalizing on Nike’s missteps: Both companies are thriving thanks to a focus on underserved markets and big-name partnerships

Macy’s is yet again in activist investors’ crosshairs

Macy’s is yet again in activist investors’ crosshairs

Article
Dec 09, 2024

Macy’s struggles attract another activist investor: Barington Capital is pushing the retailer to boost its stock price by reducing capex, rethinking its real estate strategy, and potentially offloading Bloomingdale’s.

Kohl’s difficult Q3 is a bad sign for its holiday prospects

Article
Nov 27, 2024

Kohl’s is in trouble: The struggling department store hopes a new CEO will rescue it from a series of missteps that weighed heavily on its Q3 performance.

Macy’s Thanksgiving Day Parade triples its broadcast rights asking price

Macy’s Thanksgiving Day Parade triples its broadcast rights asking price

Article
Nov 26, 2024

NBCU will have to pay extra to keep the Macy’s parade: The retailer wants $60 million for a new Thanksgiving Day broadcast contract.

Why retail credit card interest rates are at an all-time high

Article
Nov 22, 2024

And they likely won’t be coming down anytime soon due to the CFPB’s late-fee rule

Dollar General, Amazon blend the physical and digital with holiday catalogs

Article
Oct 30, 2024

Ahead of this year’s highly competitive holiday season, retailers like Dollar General, Neiman Marcus, and Amazon are releasing print versions of their holiday catalogs, focusing on curation, inspiration, and showcasing the best deals.

How merchants can grow their co-brand credit card opportunities

How merchants can grow their co-brand credit card opportunities

Article
Oct 18, 2024

Co-brands can be a valuable loyalty and revenue driver for merchants, and there’s plenty of room for them to grow

Malls, department stores expected to get a boost from in-person shopping this holiday season

Malls, department stores expected to get a boost from in-person shopping this holiday season

Article
Oct 03, 2024

Consumers plan to return to malls this holiday season, shop more in-person: Mall visits are expected to rise 18%, which is good news for department stores—although Amazon, Walmart, and Target remain top destinations.

Capri points to Michael Kors challenges as justification for Tapestry deal

Article
Sep 26, 2024

Capri blames Michael Kors’ decline on excessive discounting: The luxury brand’s attempt to stay competitive by slashing prices hurt its cachet and handed momentum to labels like Coach.

5 key stats on shopper demographics

Article
Sep 18, 2024

Low- and high-earning consumers are shopping at Walmart, while income groups splinter for off-price fashion retailers. Temu draws households from rural areas, and Amazon shoppers come in all ages. Here are five key stats from Coresight Research’s August 2024 report, “US Consumer Survey Insights Extra,” to help marketers refine their targeting strategies.

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