Amazon’s fashion expansion continues with forays into luxury and physical retail: The company’s high-end ambitions are at odds with its emphasis on value and low prices.

Victoria’s Secret adds Amazon to its ecommerce playbook: Selling on Amazon’s marketplace enables retailers to find online shoppers where they’re already looking. But doing so comes at a cost.

Retail media advertising sits at the intersection of two major digital disruptions unfolding in Latin America: the meteoric rise of ecommerce and reallocation of ad dollars toward digital formats. While still nascent, retail media will play a larger part of brands’ marketing strategies in 2022.

A number of economic headwinds threaten to pummel retailers: The war in Ukraine, continued supply chain bottlenecks, and rising inflation are increasing the risk of recession.

Inflation isn’t stopping consumers from buying premium brands: Levi’s and Birkenstocks are some of the companies leveraging their brand equity to raise prices and secure favorable retail partnerships.

Levi, Estée Lauder executive departures demonstrate the complicated relationship between corporate and personal branding: Where does one end and the other begin?

On today's special edition episode of Brand Anatomy, we get an exclusive look inside three leading brands as eMarketer Briefing director Jeremy Goldman hits the showroom floor of Web Summit 2021 in Lisbon. At the annual technology conference, Jeremy speaks with chief information officer at Siemens Hanna Hennig, chief AI and strategy officer at Levi's Katia Walsh, and president of thredUP Anthony Marino about how their brands are approaching digital transformation and sustainability.

TikTok’s social commerce features are not as robust as Instagram's or Pinterest's, but the popular short-form video app has been slowly adding shopping ads while integrating creators along the way.

The consumer packaged goods (CPG) industry in the UK has to deal with not only Brexit effects, but also strong competition from retailers’ own-label products. As such, we predict that this industry will see a diminishing share of the digital ad spend market through 2020.