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EMARKETER

Brand Anatomy: Siemens, Levi's, and thredUP on digital transformation and sustainability

Audio by Rachel Hasson, Jeremy Goldman  |  Nov 10, 2021
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Brand Anatomy: Siemens, Levi's, and thredUP on digital transformation and sustainability
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eMarketer Podcast
United States

On today's special edition episode of Brand Anatomy, we get an exclusive look inside three leading brands as eMarketer Briefing director Jeremy Goldman hits the showroom floor of Web Summit 2021 in Lisbon. At the annual technology conference, Jeremy speaks with chief information officer at Siemens Hanna Hennig, chief AI and strategy officer at Levi's Katia Walsh, and president of thredUP Anthony Marino about how their brands are approaching digital transformation and sustainability.

Digital Transformation Goals Pre- vs. Post-Coronavirus Pandemic According to US Business and Technology Decision-Makers, June 2020 (% of respondents)
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