As media time reaches a saturation point, consumers in Canada are showing a decided taste for the immediacy of digital.
The reports in this collection look at time spent with media in the US, Canada, the UK, France, Germany, China, Japan, South Korea and India. Two other reports take a close look at time spent with mobile and social in the US.
Fewer people in the US are accessing social networking sites via computers, with the majority of users now exclusively on mobile devices. We forecast that 51.7% of US social network users will be mobile-only in 2019.
This StatPack provides all the relevant data from eMarketer quantifying consumer media time and digital ad spending in Canada.
In the first of a three-part series on digital video and TV, analyst Paul Verna breaks down the data on ad spending and subscription fees. When will digital video ad spend catch up with TV ad spend? How much subscription income is flowing into services like Netflix and Hulu?
The media consumption habits of consumers around the world continues to evolve. eMarketer’s 2018 Global Media Intelligence Report examines consumers’ traditional and digital media activities in 40 countries.
Powerful data and analysis on nearly every digital topic.
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