This third annual StatPack compiles key metrics around digital video, television and the relationship between them.
Daily time spent with digital media will surpass traditional media in 2018. Increased time with digital video, which will reach 1 hour, 26 minutes, is a main driver of the increase of time spent with digital media.
We forecast digital ad spending in the UK for 2018-2019 in five key industries, including spending on mobile and in search and display.
We forecast that digital ad spending in China will grow by 25% in 2018, driven by mobile. Mobile internet usage has led to an uptick in total media time spent among adults in China.
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