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Interview Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Interview

Q&A: Going international with your subscription-based D2C brand

Article
Apr 08, 2022

Roderick Morris co-founded Lovevery to provide parents with a subscription-based model of toys that evolve with children as they develop. He spoke with Insider Intelligence about expanding the subscription business internationally, providing parents with proper data to make purchasing decisions for their children, and more.

Q&A: How Peloton is building its brand into a digital platform

Article
Apr 01, 2022

Robert Franklin, senior vice president of ecommerce at Peloton Interactive, leads the product and technology teams to improve the shopping experience for the company’s bikes, treadmills, accessories, subscriptions, and more.

Q&A: A click away from your next drink with Drizly

Article
Mar 23, 2022

Insider Intelligence spoke with Cathy Lewenberg, COO of online alcoholic beverage delivery platform Drizly.

Q&A: Meditating in the metaverse with Alo Yoga

Article
Mar 11, 2022

Insider Intelligence spoke with Angelic Vendette, vice president and head of marketing of Alo Yoga and Alo Moves.

Creator spotlight: Jane Ko talks TikTok and Instagram Reels

Article
Mar 09, 2022

Jane Ko tried to avoid TikTok. The blogger and creator’s platform of choice is Instagram, where her @atasteofkoko account has about 118,000 followers, and she felt she wasn’t the right fit for an app that burst on the scene with singing and dancing—things she says she isn’t good at.

Q&A: Klarna looks to change shopping habits of younger generations

Article
Mar 07, 2022

Insider Intelligence spoke with David Sykes, head of Klarna’s North America division.

Q&A: Finding new definitions of beauty with Undefined

Article
Feb 25, 2022

Insider Intelligence spoke with Dorian Morris, founder and CEO of Undefined, a wellness brand focused on providing consumers with plant-based and affordable beauty products.

Q&A: Google Payments looks to revamp the shopping journey online

Article
Feb 03, 2022

Insider Intelligence spoke with Bill Ready, president of Commerce, Payments, and Next Billion Users at Google.

Q&A: Running into the new year with Oiselle

Article
Jan 06, 2022

Insider Intelligence spoke with Sally Bergesen, founder and CEO of Oiselle, a women’s running apparel brand that was started to create better performing athleticwear for professional and everyday runners.

Q&A: Gopuff on the role of retail media, consumers’ reliance on instant deliveries

Article
Dec 17, 2021

Insider Intelligence spoke with Andy Berman, vice president of Gopuff Marketing Solutions.

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Q&A: Google Shopping brings value and inspiration to the forefront in the shopping experience

Article
Dec 10, 2021

Insider Intelligence spoke with Martha Welsh, who leads strategy, operations and go-to-market initiatives for Google Commerce, which includes Google Shopping, Travel, Payments, and Next Billion Users.

Q&A: thredUP talks about resale as the future for retail brands

Article
Oct 22, 2021

Insider Intelligence spoke with Pooja Sethi, senior vice president and general manager of Resale-as-a-ServiceⓇ at thredUP, on how the retail ecommerce industry can enable consumers to buy secondhand clothing online.

Q&A: Thinx’s brand director on disrupting the status quo and encouraging ecommerce brands to tackle taboo topics

Article
Oct 18, 2021

Insider Intelligence spoke with Sara Plotkin, senior director of brand and content at Thinx, which revolutionized the direct-to-consumer (D2C) space in menstrual hygiene products.

Q&A: Wells Fargo's Head of Social Listening Talks How Brands Can Measure ROI

Article
Sep 08, 2020

We spoke with Brian Wright, social media listening and intelligence leader at Wells Fargo, about strategy, technology and measuring ROI.

Making Sense of Connected TV Ad Buying

Audio
Nov 12, 2018

In the latest episode of “Behind the Numbers,” eMarketer’s Ross Benes talks with Jon Romano, vice president of agency development at SpotX, about how ad buyers accidentally overlook connected TV inventory.

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