Citibank is undertaking a major brand refresh through a bold new marketing strategy aimed at boosting relevance and customer engagement. Chief Marketing and Content Officer Alex Craddock outlined a comprehensive overhaul, including hiring specialized marketing talent, unifying wealth management services, and building a new brand platform targeting globally minded “change-makers.” The bank is shifting toward a data-driven, personalized approach using genAI and enhanced cross-channel content. Rather than incremental changes, Citi is reimagining its entire strategy to deliver more impactful, client-focused messaging—signaling a major pivot to a modern, cohesive, and insight-led marketing future aligned with its global presence.

Steve Delpy said there could be opportunities in the payments industry slowdown in a conversation with Insider Intelligence.

Steve Delpy said there could be opportunities in the payments industry slowdown in a conversation with Insider Intelligence.

Krystal Walker, Director of Beauty Development and Customer Experience at CVS Health, spoke with Insider Intelligence about the launch of Skin Care Centers.

Ariel Kaye, founder and CEO at Parachute, spoke with Insider Intelligence about creating a lifestyle brand within the competitive home market category.

Kristin O’Brien, general manager of the Brand Platform at LTK, spoke with Insider Intelligence about targeting Gen Z consumers, the prevalence of social commerce, and back-to-school trends.

Instagram has its priorities in focus: Platform looks to draw advertisers to Reels, sees shopping wins in home goods and electronics as well as fashion and beauty, executive says.

Insider Intelligence spoke with Stacey Howe, vice president of ecommerce at Cotopaxi, about running an outdoor gear brand with human sustainability and its approach to retail expansion.

Insider Intelligence spoke with Katie Spies, founder and CEO at raw dog food brand Maev, about shifting consumer demographics and her mission to create a pet brand for the millennial consumer.

Insider Intelligence spoke with Tom Kochan, professor at the MIT Sloan School of Management and author of “Shaping the Future of Work: A Handbook for Action and a New Social Contract,” about unionization and its implications for retailers.

Insider Intelligence spoke with Sanyu Dillon, executive vice president and CMO at Penguin Random House US, about brands building cultural fluency, entering the metaverse, and building digital communities with younger audiences.

Insider Intelligence spoke with Rachel Jarrett, president and COO of Zola, an online wedding registry, planner, and retailer, about how couples are gearing up—and changing up—the way they say, “I do.”

Insider Intelligence spoke with Gefen Skolnick, founder and CEO at Couplet Coffee, about what it means to create a brand catering to the interests of the Gen Z consumer.

Insider Intelligence spoke with Kate Lubenesky, president at W&P, a food and beverage essentials brand that sells sustainable packaging for everyday food items.

Insider Intelligence spoke with Liyia Wu, founder and CEO of ShopShops, about why livestream shopping will take off in the US.

Insider Intelligence spoke with Duncan Blair, SVP of marketing, support and sales at Article, about best strategies to convey to customers the “feel” of products and shoppable video.

Insider intelligence spoke with Andrew Condispoti, co-CEO of Goodlife Clothing, about the brand.

Shanna Prevé, vice president of enterprise sales and business development at DoorDash, creates partnerships with large customers, from restaurant to convenience to retailers. Prevé spoke with Insider Intelligence about the company’s mission to lead the instant-delivery space, shifting consumer behavior, and smart technologies.

Junior Scott Pence, CMO of Peace Out Skincare, talked with Insider Intelligence about the marketing opportunities within TikTok.