Social media ad spend declined in the second half of 2022, and the category will make up a shrinking slice of total digital ad spend in the US this year, according to our forecast. But brands still need a social media presence. That’s where AI and ChatGPT can help. Here are six uses for generative AI in organic social campaigns.

TikTok looks strong in Asia as it faces bans elsewhere: Countries including Indonesia, Vietnam, and Thailand fuel the app's growth in its home region.

If TikTok gets banned (and it’s a very big “if”), advertisers need to know where consumers will go. Instagram and YouTube would be likely beneficiaries, but OTT TV like Netflix could also see gains. Advertisers may even branch out to other categories entirely, like retail media. Here are five charts showing what could happen.

Social platforms are gaining in search: More US consumers are researching products on TikTok, YouTube, and Instagram, which could bode ill for Amazon and Google.

TikTok will see 11.6% global user growth this year, according to our forecast. That’s about double Snapchat’s and Instagram’s expected growth. The ByteDance-owned app will boast more than 900 million monthly users this year—if it manages to stay in the US, its biggest country.

The creator economy has permeated nearly every industry and redefined how people think about making a living. But the landscape is changing, driven by shifts in relationships between the key stakeholders.

The South by Southwest festival returned to Austin, Texas, in full force this year, with discussions on the future of technology, brands, and marketing. Here, we lay out the top trends and takeaways.

Scroll through TikTok and you’ll see young users explaining why acting millennial online is “cringe,” or embarrassing. But millennials are still the biggest buyers on social media. As Gen Z grows up, they’re gaining on millennials a bit. But millennials will continue to outnumber Gen Z—and other generations—on social media through at least 2026.

TikTok’s future in the US is at an inflection point. Marketers who rely on the app must be prepared to pivot quickly if there is a significant change in the way the platform operates.

Beauty is proving resilient to the cost-of-living crisis as shoppers splurge on premium products to boost their mood and skin health. But it won’t escape unscathed, with consumers already streamlining their beauty regimes and searching for bargains online.

Technology is now at the center of patients’ health journeys. To improve the consumer experience, healthcare providers and marketers must gain a better understanding of how digital health tools differ across platforms and populations.

Meta getting ready for more layoffs: Thousands of jobs could be lost as the company tightens its belt before Zuckerberg goes on leave. The cuts could spur other Big Tech companies to continue shedding headcount.

Search is already a major component of retail media; social is the next integration. Advertisers still view social media as a discovery medium and retail media as a conversion-driver. But both platforms are “potentially full-funnel,” according to Liz Cole, executive director and US head of social at VMLY&R, speaking at our “Attention!” summit.

Just two days ago, another TikTok ban bill was proposed. Though it’s not law, there are already state bans for the use of the social media app on government phones or accessed through Wi-Fi offered at some state colleges.

The cohort experiences life through social media and mobile devices. Banks must adapt to win their dollars.

Meta’s response to ATT could turn off agencies: While AI and automation are improving CPMs, some marketers complain about a lack of control.

Consumer device and behavior trends are affecting payment providers’ strategies across retail, P2P, B2B, disbursement, and cross-border channels. Here’s what that means for the payments ecosystem.

Gen Zers’ influence on banking will begin to emerge as more than 4 million of them per year become mobile bankers through 2026. Banks must adapt to provide the services these digital natives demand.

The “TikTok generation” transcends Gen Z, according to our first forecast for time spent on TikTok, Facebook, Instagram, and Snapchat broken down by age. We reveal what that means for these social platforms and how video advertisers can maximize their investments.

The creator economy could be a more than $100 billion industry, but market sizing is difficult