Generative AI is a powerful brainstorming and content refinement tool for both marketers and creators. It will streamline the content creation process, but marketers need to be aware of its limitations.

ChatGPT has fast become one of the biggest buzzwords in retail. But retailers remain cautious over its potential pitfalls, especially concerning direct interactions with customers. We delve into the future of generative AI and provide actionable steps for retailers and brands to prepare for its rise.

Social media influences patients and providers: Medical professionals can change their view of medications and treatments based on social media content. Pharma marketers, take notice.

2023 has been a rocky year for retail, with layoffs, inflation, and a potential recession dominating headlines. Despite all that, footwear sales are doing quite well. “People wear shoes. That’s as simple as that,” said Romy Samuel, founder of digital sneaker marketplace Common Ace.

Discovery—not influencers—is what separates TikTok and Amazon’s ecommerce businesses: The retail giant is trying to replicate TikTok’s success via its “Inspire” video feed.

Facing signal loss and challenging macroeconomic conditions, advertisers are pumping the brakes on social network ad spending. But social video is shining through the gloom.

Regulators enforce influencer marketing standards: Google and iHeartMedia face a lawsuit for radio ads in which hosts lied about using the Pixel 4 phone.

Insider Intelligence spoke with Dr. Sophia Yen, co-founder and CEO of Pandia Health, a service that provides online access to birth control, about the unique challenges the telemedicine company has faced on TikTok.

On today's episode, we discuss Peloton's strategy to sell through Amazon, how much people really trust influencers, what to make of The Walt Disney Co.'s new membership program, what to do about a tidal wave of returns, which brand has the least intrusive ads, an explanation of what makes retail apps sticky, how much different countries spend on their militaries, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Dave Frankland and Suzy Davidkhanian.

In 2021, affiliate marketing investment drove $71 billion in ecommerce sales and a 12-to-1 return on ad spend, illustrating that this area is still booming for creators and the brands that support them.

The power of creators is alive and well—despite reports suggesting the opposite. Marketers are increasing, not cutting, their influencer spending, particularly on TikTok. But creator partnerships may not be right for every marketer, as challenges from brand safety to measurement persist.

The creator economy is thriving, with a market size of more than $100 billion. Here’s how two leading creators, including Amanda Hirsch of Not Skinny But Not Fat, are leveraging the power of community to drive success.

TikTok’s rapid entry onto the social scene in Canada makes it a prime venue for marketers to increase investment. Brands of all stripes should test new ad formats, work with creators to engage audiences, and aim to trigger social commerce transactions from TikTok.

Amid TikTok’s meteoric rise, many marketers may be wondering whether YouTube is still relevant. The short answer is yes. But YouTube will need to carve its own niche in creators, commerce, and short video to stay relevant in 2022 and beyond.

Global marketers are set to increase social spend 53% in the next year. It will be increasingly important for marketers to understand how to navigate the complex influencer landscape to build authentic consumer connections.

The beauty industry is getting a digital makeover, thanks to Gen Z, viral TikTok trends, AR capabilities, and new consumer behaviors. Brands will need to take a multichannel approach to keep up.

In today's evolving partnership ecosystem, brands need partnership automation providers that offer advanced incentive structures, attribution, and measurement solutions.

On today's episode, we discuss what to make of Meta's turnaround user growth and slowing ad sales. "In Other News," we talk about the most important thing to pay attention to when it comes to influencers this year and whether Reels is Facebook's future. Tune in to the discussion with our analyst Jasmine Enberg.

Even TikTok is struggling to stop harmful content: A new lawsuit and complaints from creators could stand in the way of its social commerce goals.

Jane Ko tried to avoid TikTok. The blogger and creator’s platform of choice is Instagram, where her @atasteofkoko account has about 118,000 followers, and she felt she wasn’t the right fit for an app that burst on the scene with singing and dancing—things she says she isn’t good at.