Executive Summary

TikTok’s audience in Canada has skyrocketed. It’s already bigger than Snapchat’s and will overtake Twitter’s next year to become the third most used social network in the country. Understanding what makes TikTok resonate with users is crucial to reaching audiences and driving sales from the platform.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

1. How many people in Canada use TikTok, and what are the most common ways they use the platform?
2. What are the advertising and commerce opportunities for brands and marketers on TikTok?
3. What are the best practices for engaging with TikTok users?

WHAT’S IN THIS REPORT? A deep dive into TikTok user behavior in Canada, strategies for reaching users via advertising, ways to work with creators, and social commerce opportunities.

KEY STAT: There will be 8.3 million TikTok users in Canada in 2022—1.1 million more than we expected in our forecast from last fall.