As manufacturing costs climb, automakers must balance luxury demand with the need for more affordable options to stay competitive.

GenAI adoption in Asia-Pacific is outpacing the rest of the world. The region’s soft power is expanding quickly, highlighted by K-pop’s unstoppable global rise and China’s AI push bringing humanoid robots to daily life.

The auto industry joins shift to performance-driven channels: Marketers are pulling away from traditional media like TV as tariff pressures mount.

Several foreign carmakers saw US sales surge in March: But that momentum is likely to stall given the 25% tariffs on imported vehicles and imported auto parts set to take effect by May 3.

Strategic alliances expanded EV capabilities this year, but high prices, limited infrastructure, and possible tax credit cuts could challenge growth.

As connected car technologies go mainstream, opportunities for advertisers are expanding. But success depends on balancing innovation with consumer privacy concerns and security challenges.

Hyundai’s in-vehicle payments system can add more hands-free utility, attract more potential buyers, and bring in payments revenues

Early adopters are shaping our commercial quantum future: The quantum computing industry is heating up as end users take investment risk. Skills deficits and technical errors are the stumbling blocks.

EV batteries need to chill: Waiting until EVs are ubiquitous will be too late to address battery flammability. Safety measures taken now will yield both social and economic benefits.

Everyone’s concerned about children’s privacy and safety on social media: As more consumers demand that social platforms be scrutinized, a case against TikTok’s handling of children's private data proceeds.

Nike files to trademark virtual goods as metaverse inches closer to reality: Many companies have already begun experimenting with branded digital items, but some are starting to take it more seriously as buzz around the metaverse intensifies.

Connected vehicles are changing the nature of transportation and mobility. Players in the traditional automotive ecosystem—including retailers and marketers—are using the massive amounts of data connected cars produce to enhance brand loyalty, create new revenue streams, and drive business growth.

Automotive digital ad spend is increasing, but growth is decelerating due to larger forces at play.