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Hulu Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Hulu
Podcast | Netflix and Its New Challengers

Podcast | Netflix and Its New Challengers

Audio
Jan 17, 2019

As Netflix moves to lift its subscription prices, new streaming services are looking to chip away at its base. In the latest episode of "Behind the Numbers," we take a look at the expanding list of competitors in the streaming space, and how consumers may respond.

Do You Have a Minute? | Jan. 7-11, 2019

Audio
Jan 13, 2019

"Do You Have a Second?" is a pint-sized, daily podcast that highlights three new data releases and offers some context--all in five minutes. Here are this week's episodes, packed together for easy listening.

Q4 2018 Digital Video Trends

Q4 2018 Digital Video Trends

Report
Dec 20, 2018

The US digital video marketplace continues to show strong vital signs, with positive indicators including growth projections in programmatic buying and overall ad spending, momentum in subscription-based monetization, platform launches and gains in time spent viewing.

How Does Facebook Watch Fit Into the Digital Video Landscape?

How Does Facebook Watch Fit Into the Digital Video Landscape?

Article
Dec 17, 2018

Facebook Watch users still make up a small percentage of total worldwide Facebook users. Can the video service compete with the likes of Youtube and Netflix?

Podcast | Digital Video Around the World

Podcast | Digital Video Around the World

Audio
Dec 13, 2018

In the latest episode of "Behind the Numbers," eMarketer forecasters Oscar Orozco and Showmik Podder dig into our latest estimates for worldwide digital video usage. Where are the fastest growth rates, and what, if anything, is holding back video consumption?

Television Update, Fall 2018

Television Update, Fall 2018

Report
Nov 28, 2018

Growth estimates and the key near-term drivers for addressable, programmatic, and over-the-top TV.

The Digital Video Series: Gen X | Infographic

The Digital Video Series: Gen X | Infographic

Article
Nov 28, 2018

Just like their younger cohorts, Gen Xers are shifting their viewing habits from traditional TV to digital video.

What's Driving Subscription OTT Growth?

What's Driving Subscription OTT Growth?

Article
Nov 13, 2018

This year, we expect 170.1 million people in the US will use a subscription OTT service, like Netflix—making up 60.8% of internet users.

TV and Digital Video: The Question of Content

Audio
Nov 09, 2018

In the final episode of our three-part series on the TV and digital video ecosystem, analyst Paul Verna focuses on the question of content. How much content is being created and who are the leading creators? Can the torrid pace of creation continue, or will it ease up?

TV and Digital Video: Dollars and Cents

Audio
Nov 07, 2018

In the first of a three-part series on digital video and TV, analyst Paul Verna breaks down the data on ad spending and subscription fees. When will digital video ad spend catch up with TV ad spend? How much subscription income is flowing into services like Netflix and Hulu?

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US Digital Video and TV StatPack 2018

US Digital Video and TV StatPack 2018

Report
Nov 06, 2018

This third annual StatPack compiles key metrics around digital video, television and the relationship between them.

Netflix Wears Streaming Crown as Competitors Lay Siege

Audio
Oct 24, 2018

In today's episode of "Behind the Numbers," eMarketer's Paul Verna breaks down Netflix's latest results and asks who are its most credible challengers in the streaming space?

US Ad Spending 2018

US Ad Spending 2018

Report
Oct 16, 2018

Our updated US ad spending forecast shows digital ad spending outpacing expectations. Digital media will capture $111.14 billion in ad dollars in 2018 and surpass traditional media ad spending by 2019, according to our latest estimates.

US Video Ad Spending 2018

US Video Ad Spending 2018

Report
Oct 16, 2018

For the first time, we have created estimates for social network video ad spending, including Facebook, Snapchat and Twitter. In 2018, the segment will total $7.85 billion in ad spending.

US Programmatic Ad Spending Forecast Update 2018

US Programmatic Ad Spending Forecast Update 2018

Report
Oct 11, 2018

Today, more than four of every five US digital display ad dollars transact programmatically. This report looks at the trends driving programmatic ad spending to $68.87 billion by 2020, breaking it down by transaction type, format and device.

Q3 2018 Digital Video Trends

Q3 2018 Digital Video Trends

Report
Sep 27, 2018

Video monetization is strong across advertising and consumer-supported platforms, signaling overall health in the market. As new digital platforms emerge and existing ones solidify their positions, viewing continues to veer away from linear TV and toward digitally connected screens of all sizes and types.

Understanding the Trends Driving Video Ad Growth

Article
Sep 20, 2018

In the fifth episode of our five-part series on digital ad spending, we're digging into video. eMarketer analysts Paul Verna, Monica Peart and Eric Haggstrom discuss recent developments at the major platforms, and highlight some of the newer players that are worth keeping an eye on.

Marketers Struggle to Master Connected TV Advertising as Audience Grows

Marketers Struggle to Master Connected TV Advertising as Audience Grows

Article
Aug 24, 2018

By 2022, more than 204 million people in the US will watch connected TV at least once a month. But the advertising market is still figuring out how to best use these platforms.

Connected TV Advertising

Connected TV Advertising

Report
Aug 23, 2018

Connected TV advertising is expected to grow, albeit not as fast as many would like, and certainly not as fast as audiences are embracing this platform for consuming content. Industry experts are optimistic that the ad dollars will eventually catch up with consumer adoption.

Cord-Cutting Accelerates as OTT Video Keeps Growing

Cord-Cutting Accelerates as OTT Video Keeps Growing

Article
Aug 17, 2018

A record number of US consumers will have pulled the plug on pay TV by the end of 2018. In order to slow the viewer exodus, traditional TV providers are teaming up with an unlikely partner: Netflix.

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