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Hulu Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Hulu
In the US, People Are Switching to Digital for Live Sports Viewing

In the US, People Are Switching to Digital for Live Sports Viewing

Article
May 29, 2020

Sports are on hold in the US due to the coronavirus pandemic, but digital live sports viewership will still rise more than 14% this year thanks to continued organic growth and accelerated cord-cutting.

Q2 2020 Digital Video Trends

Q2 2020 Digital Video Trends

Report
May 28, 2020

COVID-19 has altered the relationship between TV viewership supply and advertising demand.

COVID-19 Impact: UK Time Spent with Digital Video

Video
May 06, 2020

eMarketer forecasting analyst Peter Vahle joins global director of public relations Douglas Clark to discuss how the coronavirus pandemic is affecting eMarketer’s forecasts on time spent with digital video in the UK.

Analyst Take: How the Coronavirus Will Change Our UK Ad Spending Forecast

Analyst Take: How the Coronavirus Will Change Our UK Ad Spending Forecast

Report
Apr 28, 2020

With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.

Analyst Take: How the Coronavirus Will Change Our US TV Ad Spending Forecast

Article
Apr 17, 2020

With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.

COVID-19 Impact: US Video Ad Spending

Video
Apr 17, 2020

In this episode hosted by eMarketer global director of public relations Douglas Clark, forecasting analyst Eric Haggstrom discusses how the coronavirus pandemic is affecting eMarketer’s video ad spending forecasts, including predictions on digital video viewing habits heading into Q2.

Attitudes Toward Coronavirus Vary Among Age Groups; Marketers Will Need to Look Past Anecdotal Stereotypes

Article
Apr 09, 2020

New polls on consumer responses to the coronavirus pandemic reveal that when it comes to fear, finances and boredom, generational stereotypes may not hold true.

The Weekly Listen: New Video Streaming Services, Online Grocers' Future and a Reversed Techlash

The Weekly Listen: New Video Streaming Services, Online Grocers' Future and a Reversed Techlash

Audio
Apr 03, 2020

eMarketer principal analyst Mark Dolliver and junior analyst Blake Droesch discuss whether people will have an appetite for the upcoming video streaming services, the future of online grocers, if the pandemic has eased the techlash, examples of companies building goodwill, whether it's OK to always wear pajamas when working from home, and more.

Q1 2020 Digital Video Trends

Q1 2020 Digital Video Trends

Report
Mar 30, 2020

As more people cut the cord, viewers are increasingly tuning in to live digital video services.

US Spotify Listeners Surpassed Pandora Listeners in 2019, Sooner than Expected

US Spotify Listeners Surpassed Pandora Listeners in 2019, Sooner than Expected

Article
Mar 06, 2020

Pandora is no longer the most popular music streaming service in the US, with Spotify taking the No. 1 spot in 2019. According to eMarketer’s latest forecast on digital music listeners, the number of Spotify listeners surpassed those of Pandora two years sooner than predicted in our March 2019 forecast.

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US Subscription Video Landscape 2020

US Subscription Video Landscape 2020

Report
Feb 20, 2020

The video streaming industry has become more competitive than ever, and marketers are figuring out how to build media plans around the fragmented market.

How Could Disney+ Reshape Kids’ Digital Video Consumption?

How Could Disney+ Reshape Kids’ Digital Video Consumption?

Article
Feb 18, 2020

Today’s kids are more digital than previous generations at the same age. But, while digital video is certainly an important part of kids’ media diet, we estimate that just over half of those ages 11 and younger (52.4%) will be digital video viewers this year. TV penetration is still much higher (close to nine in 10), although time spent is declining.

Surveying the Subscription Video Landscape

Surveying the Subscription Video Landscape

Audio
Feb 18, 2020

Analyst Ross Benes and forecasting analyst Eric Haggstrom join guest host Paul Verna to discuss the latest in subscription-based video, including the platform mix, cord-cutting, peak TV and changes in terminology.

The Weekly Listen: Disney+ Viewing, TikTok Curated Content and Even Newer Hulu Ads

The Weekly Listen: Disney+ Viewing, TikTok Curated Content and Even Newer Hulu Ads

Audio
Jan 17, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about what people are watching on Disney+, TikTok's latest "curated content" idea, Hulu's new ad formats, box office records, kids' allowances and more.

What eMarketer Analysts Expect in 2020 with Ross Benes: Streaming Wars Anxiety

What eMarketer Analysts Expect in 2020 with Ross Benes: Streaming Wars Anxiety

Audio
Jan 07, 2020

eMarketer analyst Ross Benes talks about one thing that summed up 2019 for him and some of his predictions for 2020, focusing on the anxiety around the streaming wars.

The Weekly Listen: Hulu Binge Ads, Lyft Car Rentals and What Americans Search For

Audio
Dec 20, 2019

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about a potential Facebook injunction, Hulu binge ads, YouTube's ads of the year, Lyft's new car rental service, Pandora voice ads, Google's top searches of 2019 and more.

2020 TV and Video Trends

2020 TV and Video Trends

Report
Dec 18, 2019

With 2020 shaping up to be a chaotic year, these are the video trends marketers will need to pay attention to.

Facebook’s Year in Review: Grading Its Progress on Three Big Questions

Facebook’s Year in Review: Grading Its Progress on Three Big Questions

Article
Dec 16, 2019

At the end of last year, we asked three important questions about Facebook in 2019.

Ten Key Digital Trends for 2020

Ten Key Digital Trends for 2020

Report
Dec 09, 2019

In this year’s Key Digital Trends report, we identify what changes are coming to the digital media and technology landscape in 2020 and why they matter to marketers.

Powerful data and analysis on nearly every digital topic.

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