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Holiday Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Holiday

Industry Insights: Holiday Preparedness

Article
Sep 06, 2021

Curated by eMarketer, this special collection of interviews will help you understand how marketers took their experiences of the last year and applied those learnings toward their holiday strategy.

How to Drive 3x ROI on Holiday Sales with Personalization | Sponsored Content | Tech-Talk Webinar | On-Demand

Video
Sep 05, 2021

Watch the eMarketer Tech-Talk Webinar featuring Malay Sapra, strategy consultant at Kibo Personalization, powered by Monetate and Certona, to hear how the world’s best retailers, like Reebok, Ralph Lauren, and Bed Bath & Beyond convert more holiday shoppers.

UK Digital Ad Spending by Industry 2019

UK Digital Ad Spending by Industry 2019

Report
Jul 25, 2019

Digital ad spending will total £14.73 billion ($19.64 billion) in the UK in 2019. For such a digitally advanced country, it’s no surprise to see every industry investing in digital channels, leading to an even spread of spend.

Four Takeaways from Amazon Prime Day 2019

Four Takeaways from Amazon Prime Day 2019

Article
Jul 22, 2019

Despite protests, technical concerns and stiff competition from ecommerce rivals, Amazon managed to hold its most successful Prime Day yet. Though the company did not disclose its sales figures—or how many new Prime members were added—Amazon announced that it sold 175 million items during the two-day event and surpassed its combined sales total from Black Friday and Cyber Monday in 2018.

On-Demand, Analyst Webinar: Black Friday and Cyber Monday Sales

Video
Dec 06, 2018

In this Analyst Webinar presentation, made possible by BigCommerce, eMarketer’s principal retail analyst Andrew Lipsman provides an exclusive breakdown of what retailers have experienced so far this year, and what that means for the holiday season as a whole.

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