Hightouch Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Hightouch
Agentic Media Buying
Report
Apr 10, 2026
AI agents are set to reshape media buying, but it’s still early days. This year will be about building the infrastructure they’ll need for broad adoption. Early tests suggest they’ll lower costs, improve outcomes, and shake up the ad ecosystem.
A Marketer’s Guide to AI Agents 2025
Report
Apr 04, 2025
AI agents are revolutionizing marketing with autonomous capabilities that go far beyond traditional automation. Organizations are implementing AI agents to boost workflow efficiency and prepare for a consumer marketplace increasingly mediated by AI.
Powerful data and analysis on nearly every digital topic.
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