Hbomax Trends & Statistics
The US streaming ad market diversification story, as told by Netflix, Disney+, and Peacock
Before the pandemic, Roku, Hulu, and YouTube made up about half (45.9%) of the US connected TV (CTV) ad market. That market has expanded significantly. Despite solid US CTV ad revenue growth across all three companies, their combined share will account for around one-third of the $26.92 billion that will go to CTV in 2023.
How free-with-ads streaming platforms stack up
The Roku Channel takes first place in value among free ad-supported TV services. Among US users of these services, 84% said it provides excellent or good value. The CBS app holds the No. 2 spot, cited by 80%.
Peacock to reach one-fifth of US internet users by year’s end
This year, Peacock will hit 64.3 million US viewers, up 25.0% from 51.5 million the year before. The Comcast-owned streaming platform will continue to grow as it rivals established competitors.
The top 5 US subscription streamers by CTV viewer growth
In the US, Hulu is the fastest-growing subscription streamer on connected TV devices, with the number of households that watch it via those devices rising by 53% between January 2020 and June 2021.
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