Hbo max Trends & Statistics
UK intervention could delay Paramount-WBD deal
UK review could alter the Paramount-WBD deal: Regulators may force asset sales, weakening the merger’s streaming and CTV ad advantages.
US Time Spent With Media H2 2026 Update
Media consumption is climbing again after years of slower growth, thanks partly to genAI. New forecasts reveal how AI, streaming video, live sports, and converged TV are reshaping how US adults spend their time—and driving more screen time in the process.
Peacock is the only streamer adding time in US living rooms
Peacock TV was the only major streaming service to grow its average daily household viewing time, climbing from 2.0 to 3.0 hours between December 2025 and February 2026 to tie Netflix and Hulu, according to a February survey from Comscore.
Wrestling goes FAST: AEW moves to direct streaming model with new channel
Paramount’s WBD deal clears an early DOJ hurdle
Paramount-WBD merger tests regulators: DOJ appears receptive, yet state officials and 5,000 creatives warn of fewer jobs and pricier content.
Time Spent with Digital Platforms, US
Sports streaming grows 77.5% across major SVOD platforms
Sports fuels streaming catalogs: SVOD sports titles jumped 77.5%, giving marketers premium digital arenas.
CTV crosses a historic threshold at the Upfronts
AbbVie accelerates unbranded CTV ad series with HBO’s “The Pitt” audience
Warner Bros. Discovery’s streaming gains are no match for linear TV declines
WBD’s streaming can’t offset TV slump: Linear ads fall 12% as cord-cutting bites, HBO Max rises, and a Paramount deal looms.
Paramount’s Q1 TV media struggles strengthen case for WBD deal
Paramount Skydance leans on streaming: Q1 revenues rose 2% as Paramount+ climbed 17%, offsetting TV declines and bolstering its WBD merger pitch.
WBD shareholders approve Paramount Skydance takeover
WBD-Paramount clears hurdle: Shareholders back $111 billion deal, setting up a CTV heavyweight—pending regulator sign-off.
What Paramount's Warner Bros. Discovery deal means for advertisers
Paramount’s WBD acquisition faces pushback from Hollywood talent
1,000+ creatives warn the Paramount-WBD merger threatens jobs and choice, but marketers should prepare for tighter CTV power.
Amazon distributes over 70% of content among top SVOD providers
Amazon's 71.8% catalog share and 132.7 million ad-supported viewers make Prime Video hard to ignore.
US OTT and Pay TV Viewers Forecast 2026
Digital video has taken over the living room the same way it once took over mobile screens. As ad-supported tiers surge and free services gain ground, pay TV is losing relevance—even as digital pay TV trends upward.
Data Drop: 4 Charts on US Streaming TV Advertising Trends
US streaming TV advertising is seeing a significant influx of new advertisers and increased budgets. While Hulu maintains its ad revenue lead, a growing number of brands are diversifying their spend across multiple platforms to reach viewers.
Scenarios: CTV Ad Spending, Warner Bros. Discovery Acquisition, US
Amazon Prime Video’s ad-free price hike pushes viewers toward ads
Amazon Prime Video hikes its ad-free price by 67%, making ads the default as streaming competition intensifies.
US Ad-Supported vs. Ad-Free Streaming Video Viewers 2026
As prices climb and ad tiers spread, most viewers will see commercials regardless of their plan. Streamers and marketers are asking how to turn growing ad loads into sustainable revenues without alienating viewers.
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