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Google pay Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Google pay
Latin America Mobile Payment Users 2019

Latin America Mobile Payment Users 2019

Report
Oct 24, 2019

This report features our latest forecasts for proximity mobile payment users in Latin America, with breakouts for Argentina, Brazil and Mexico. It also examines emerging trends and key drivers fueling regional market movements.

UK Mobile Payment Users 2019

UK Mobile Payment Users 2019

Report
Oct 24, 2019

Growth in proximity mobile payment use in the UK remains slow but steady. Against a strong headwind of contactless card use, mobile payments have struggled to take hold, though young consumer use offers a glimmer of hope.

US Mobile Payment Users 2019

US Mobile Payment Users 2019

Report
Oct 24, 2019

Mobile payments—both proximity payments and P2P transfers—continue to grow rapidly in volume. User growth is slowing, and increased spending will primarily come from existing users spending more often via mobile phones.

Mobile Payment Usage Is Growing, but Cash and Cards Still Have Their Place

Mobile Payment Usage Is Growing, but Cash and Cards Still Have Their Place

Article
Sep 09, 2019

Consumers today have more payment options than ever. But, while mobile payment platforms like Apple Pay, Google Pay and Samsung Pay are increasingly gaining traction, the trinity of cash, debit and credit still dominate—especially with smaller, in-store transactions.

Four Mobile Payment Trends to Watch for in 2019

Four Mobile Payment Trends to Watch for in 2019

Article
Dec 20, 2018

Mobile payments have been thought to be on the cusp of widespread adoption for several years now. But most consumers have responded to the technology with a noncommittal shrug.

China and India Lead in Proximity Mobile Payment Usage for 2019

China and India Lead in Proximity Mobile Payment Usage for 2019

Article
Dec 19, 2018

China and India lead the world in the number of proximity mobile payment users, and that's primarily due to an explosion of newly minted middle-class consumers eschewing credit cards in favor of easier to use mobile options.

Global Proximity Mobile Payment Users

Global Proximity Mobile Payment Users

Report
Dec 17, 2018

Of the 938.2 million proximity mobile payment users worldwide, over two-thirds reside in China and India. Consumer adoption is still in its early days for most markets, but there will be fast growth in retailer support and usage over the next few years.

Who's Using Mobile Coupons in the US?

Who's Using Mobile Coupons in the US?

Article
Dec 03, 2018

This year, 134.0 million mobile users in the US will use a mobile coupon. That's an 8.0% increase from 2017, according to eMarketer estimates.

The Mobile Payments Series: Germany

Article
Nov 08, 2018

The cash culture in Germany is holding back mobile payment adoption in the country. Many people are comfortable paying with cash and don’t see any significant benefits to changing their habits, especially older generations.

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The Mobile Payments Series: The UK

Article
Nov 06, 2018

Mobile payment adoption in the UK isn't as widespread as in other markets, with only 7.2 million people in the country expected to use the payment method this year.

Marketers, You're Probably Not Paying Enough Attention to Mobile Wallets

Marketers, You're Probably Not Paying Enough Attention to Mobile Wallets

Article
Aug 14, 2018

Personalized messages, geolocated notifications, loyalty programs—all are available via mobile passes in wallets.

Mobile Proximity and Peer-to-Peer Payments 2018

Mobile Proximity and Peer-to-Peer Payments 2018

Report
Aug 13, 2018

Adoption of proximity mobile payments in the US continues to grow, but at an increasingly tepid pace. They’ve yet to unseat credit cards as the payment option of choice. Meanwhile, peer-to-peer (P2P) payment adoption is driven by platforms like Venmo and Zelle.

UK Digital Banking and Payments

UK Digital Banking and Payments

Report
Apr 04, 2018

UK consumers tend to be digital leaders. Not so when it comes to digital banking and payments, though, with steady if unspectacular uptake positioning the UK as a middling market for such habits. Trust and security concerns are the main inhibitors.

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