This report features our latest forecasts for proximity mobile payment users in Latin America, with breakouts for Argentina, Brazil and Mexico. It also examines emerging trends and key drivers fueling regional market movements.
Growth in proximity mobile payment use in the UK remains slow but steady. Against a strong headwind of contactless card use, mobile payments have struggled to take hold, though young consumer use offers a glimmer of hope.
Mobile payments—both proximity payments and P2P transfers—continue to grow rapidly in volume. User growth is slowing, and increased spending will primarily come from existing users spending more often via mobile phones.
Consumers today have more payment options than ever. But, while mobile payment platforms like Apple Pay, Google Pay and Samsung Pay are increasingly gaining traction, the trinity of cash, debit and credit still dominate—especially with smaller, in-store transactions.
Mobile payments have been thought to be on the cusp of widespread adoption for several years now. But most consumers have responded to the technology with a noncommittal shrug.
China and India lead the world in the number of proximity mobile payment users, and that's primarily due to an explosion of newly minted middle-class consumers eschewing credit cards in favor of easier to use mobile options.
Of the 938.2 million proximity mobile payment users worldwide, over two-thirds reside in China and India. Consumer adoption is still in its early days for most markets, but there will be fast growth in retailer support and usage over the next few years.
This year, 134.0 million mobile users in the US will use a mobile coupon. That's an 8.0% increase from 2017, according to eMarketer estimates.
The cash culture in Germany is holding back mobile payment adoption in the country. Many people are comfortable paying with cash and don’t see any significant benefits to changing their habits, especially older generations.
Mobile payment adoption in the UK isn't as widespread as in other markets, with only 7.2 million people in the country expected to use the payment method this year.
Personalized messages, geolocated notifications, loyalty programs—all are available via mobile passes in wallets.
Adoption of proximity mobile payments in the US continues to grow, but at an increasingly tepid pace. They’ve yet to unseat credit cards as the payment option of choice. Meanwhile, peer-to-peer (P2P) payment adoption is driven by platforms like Venmo and Zelle.
UK consumers tend to be digital leaders. Not so when it comes to digital banking and payments, though, with steady if unspectacular uptake positioning the UK as a middling market for such habits. Trust and security concerns are the main inhibitors.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.