Fulfillment Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Fulfillment
UK Ecommerce Sales Benchmarks 2025​

UK Ecommerce Sales Benchmarks 2025​

Report
Jan 30, 2025

This deck provides critical data to help retailers benchmark their own ecommerce sales against the wider market.

Product selection, mobile app optimization are key to digital grocery success

Article
Dec 05, 2024

As the digital grocery landscape grows more crowded, retailers must meet consumers' expectations around product selection, mobile app features, and fulfillment. “Digital grocery is no longer an emerging category,” said our analyst Blake Droesch. “It’s grown really fast over the last couple of years, and the market is pretty mature at this point.” Here are three ways retailers can stay competitive, according to our Digital Grocery Opportunity report.

Unified Commerce Ecosystem 2024

Unified Commerce Ecosystem 2024

Report
Nov 18, 2024

Retailers are prioritizing unified commerce solutions to help gain a complete picture of their business operations—including consumer behavior. As the tech landscape becomes more complex, key players are emerging across channels.

Amazon rolls out supply chain solution to more sellers

Article
Sep 18, 2024

Amazon rolls out Supply Chain by Amazon solution to all sellers: The fully managed, end-to-end service enables merchants to get items to shoppers faster and more efficiently—while giving the retailer an opportunity to take a bigger cut of sales.

Walmart ramps up online marketplace ahead of holiday season

Article
Aug 28, 2024

Walmart enhanced its online marketplace with new capabilities and seller solutions, the retailer announced at its annual Walmart Marketplace Seller Summit this week. Updates include the addition of premium beauty products, expanded fulfillment services, and revamped seller solutions.

Amazon falls short in Q2 as consumers’ price sensitivities hurt sales

Amazon falls short in Q2 as consumers’ price sensitivities hurt sales

Article
Aug 01, 2024

Amazon misses sales expectations as shoppers trade down to cheaper products: The retailer is trying to win over price-conscious customers with more sales events and a soon-to-be-launched budget marketplace.

The Marketplace Opportunity

The Marketplace Opportunity

Report
Jul 24, 2024

Retail sales via online marketplaces are growing faster than overall ecommerce. As competition in the sector rises, brands and retailers must navigate the challenges of an increasingly complex landscape.

Data Drop: 5 Charts on US Retail Marketplaces and Temu’s Impact

Data Drop: 5 Charts on US Retail Marketplaces and Temu’s Impact

Report
Jul 02, 2024

Marketplaces will continue to expand their share of US retail ecommerce as new players with roots in China vie for prominence.

The Ecommerce Delivery Opportunity

The Ecommerce Delivery Opportunity

Report
May 23, 2024

Delivery is a critical component of ecommerce fulfillment, but accessing this opportunity requires brands and retailers to navigate a complex set of options and find ways to meet rising consumer expectations.

Western Europe Cross-Border Ecommerce 2024

Western Europe Cross-Border Ecommerce 2024

Report
Feb 15, 2024

Cross-border sales are booming in Western Europe despite a slowdown in adoption. As China’s ecommerce giants eye European expansion, local retailers face a competitive threat—and a substantial opportunity.

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Amazon ended 2023 on a high after a ‘record-breaking’ holiday season

Article
Feb 01, 2024

Shoppers made a record number of Amazon purchases this holiday season: Strong consumer spending coupled with momentum in its ad business helped propel Amazon’s earnings well past expectations.

How deal-seeking, digital grocery shopping, and other 2023 trends shaped ecommerce in 5 charts

How deal-seeking, digital grocery shopping, and other 2023 trends shaped ecommerce in 5 charts

Article
Dec 07, 2023

US ecommerce sales will grow 9.3% to reach $1.137 trillion in 2023, per our forecast, thanks to cost-conscious consumers looking for better deals and an increasing number of digital grocery buyers. As 2023 wraps up, ecommerce will go out on a high note, with online holiday sales growth outpacing brick-and-mortar sales.

Walmart widens the gap with competitors as it doubles down on offering value, convenience

Article
Nov 16, 2023

Walmart’s grocery, ecommerce business powered it through another solid quarter: The retailer’s emphasis on value and convenience are helping it win market share, even as shoppers exhibit more signs of price sensitivity.

The next phase in Walmart marketplace’s growth is integrating fulfillment services

Article
Oct 10, 2023

Recently, Walmart rolled out a suite of new features at its first-ever seller summit, including enhanced fulfillment and logistics services for merchants. As Walmart attempts to challenge Amazon’s marketplace dominance, integrating fulfillment allows it to take advantage of its physical footprint for a more comprehensive marketplace offering.

The Power of Amazon in 2023

The Power of Amazon in 2023

Report
Aug 14, 2023

In the two years since our inaugural “Power of Amazon” report, Amazon has remained a retail and tech powerhouse—but it hasn’t been immune to economic uncertainty, shifting consumer behaviors, or increased competition. We examine how Amazon’s 19 business divisions have changed and how these new developments might affect your industry.

Amazon notched considerable ecommerce gains in Q2 thanks to improvements in fulfillment

Article
Aug 03, 2023

Amazon’s cost-cutting initiatives are beginning to pay off: The company’s North America business returned to profitability in Q2, buoyed by advertising and improvements in fulfillment.

Costco’s supersized store offers a glimpse of how it aims to marry online and offline retail

Article
Jul 21, 2023

Costco wants to build a store 65% larger than its typical warehouse: The Fresno, California, facility would combine ecommerce and traditional retail under one roof.

US Retail Ecommerce Marketplaces Forecast 2023

US Retail Ecommerce Marketplaces Forecast 2023

Report
Jun 06, 2023

The pandemic ecommerce boom that drove online sales is over. But marketplaces will continue to expand their share of US retail ecommerce, contributing almost 40% of the $588 billion in US online sales growth that we forecast over the next five years.

Amazon hunts for incremental revenue opportunities as retail sales stagnate

Amazon hunts for incremental revenue opportunities as retail sales stagnate

Article
May 09, 2023

Amazon is doing everything it can to keep growing: The retailer has a dizzying array of initiatives in the pipeline, from in-game merchandise shops to generative AI advertising tools to incentives for shoppers to retrieve orders in person.

Despite Amazon's cost cutting, Jassy maintains commitment to innovation

Article
Apr 13, 2023

Amazon sees growth opportunities amid economic challenges: That's CEO Andy Jassy's key message in an optimistic letter to shareholders about navigating difficult terrain. (This article was written with the assistance of ChatGPT.)

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