Sweatcoin leads US mobile health apps in traffic, with 15.0 million unique visitors in August. Fitbit and MyChart rank No. 2 and No. 3, with 12.5 million and 12.1 million unique visitors, respectively.
Smartwatches and fitness trackers face slump: Rising inflation, economic uncertainty, and slowing innovation are ending pandemic-era hyper-growth as the segment matures.
We detail how YouTube, Search, and Fitbit are tackling health literacy and information as social determinants of health.
Researchers are using NIH funding to see if Apple Watch app algorithm can prevent strokes. We wonder if doctors will trust the data.
AVs have surveillance potential: Chinese officials’ recent restrictions on Teslas are just a fraction of more widespread concerns about vehicle digital privacy. Regulators and automakers should preemptively take action.
With wearables becoming more sophisticated and widespread, how should marketers and brands include them in their strategies? This report looks at where the wearables market is headed.
Oura Ring Gen 3 hit the market—we stack it up against Fitbit Versa 3: We tried it and think it needs better software and more features to compete against popular health-tracking wearables.
The remote patient monitoring market is surging, with the number of US users doubling between 2020 and 2025. Consumers, healthcare providers, payers, and pharma companies are all investing in the technology and programs to improve care and lower cost.
See which health stats wearable users track
As coronavirus cases continue to rise in parts of the country, consumers are remaining wary of returning to gyms or visiting their physicians in person, with many turning to apps.
The wearables market, long-dominated by fitness trackers, is shifting to more advanced and varied devices, such as smartwatches and hearables.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.