Fitbit Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Fitbit
The top 6 US mobile health apps

The top 6 US mobile health apps

Article
Nov 09, 2022

Sweatcoin leads US mobile health apps in traffic, with 15.0 million unique visitors in August. Fitbit and MyChart rank No. 2 and No. 3, with 12.5 million and 12.1 million unique visitors, respectively.

Post-pandemic decline hits wearables segment

Post-pandemic decline hits wearables segment

Article
Sep 23, 2022

Smartwatches and fitness trackers face slump: Rising inflation, economic uncertainty, and slowing innovation are ending pandemic-era hyper-growth as the segment matures.

Google’s Health Equity Summit highlights YouTube project, expands healthcare search options

Google’s Health Equity Summit highlights YouTube project, expands healthcare search options

Article
Sep 13, 2022

We detail how YouTube, Search, and Fitbit are tackling health literacy and information as social determinants of health.

NIH funds study to see if Apple Watch can prevent strokes, limit blood thinners

NIH funds study to see if Apple Watch can prevent strokes, limit blood thinners

Article
Aug 30, 2022

Researchers are using NIH funding to see if Apple Watch app algorithm can prevent strokes. We wonder if doctors will trust the data.

China’s Tesla restrictions expose growing concern about AVs’ digital privacy

Article
Jun 23, 2022

AVs have surveillance potential: Chinese officials’ recent restrictions on Teslas are just a fraction of more widespread concerns about vehicle digital privacy. Regulators and automakers should preemptively take action.

Spotlight: Wearables

Spotlight: Wearables

Report
Jan 13, 2022

With wearables becoming more sophisticated and widespread, how should marketers and brands include them in their strategies? This report looks at where the wearables market is headed.

We tried the Oura Ring—how does it measure up against Fitbit?

Article
Dec 29, 2021

Oura Ring Gen 3 hit the market—we stack it up against Fitbit Versa 3: We tried it and think it needs better software and more features to compete against popular health-tracking wearables.

US Remote Patient Monitoring Forecast 2021

US Remote Patient Monitoring Forecast 2021

Report
Nov 05, 2021

The remote patient monitoring market is surging, with the number of US users doubling between 2020 and 2025. Consumers, healthcare providers, payers, and pharma companies are all investing in the technology and programs to improve care and lower cost.

The top health and fitness metrics tracked by US wearable users

The top health and fitness metrics tracked by US wearable users

Article
Jul 07, 2021

See which health stats wearable users track

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The Number of Health and Fitness App Users Increased 27% from Last Year

The Number of Health and Fitness App Users Increased 27% from Last Year

Article
Jul 20, 2020

As coronavirus cases continue to rise in parts of the country, consumers are remaining wary of returning to gyms or visiting their physicians in person, with many turning to apps.

Wearables 2019

Wearables 2019

Report
Jan 03, 2019

The wearables market, long-dominated by fitness trackers, is shifting to more advanced and varied devices, such as smartwatches and hearables.

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