Finance Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Finance
How can businesses use location data effectively?

How can businesses use location data effectively?

Article
Jan 21, 2022

Marketers saw the potential of location data early and remain major users of it. But applications are expanding beyond marketing.

US Generation Z Financial Behaviors

US Generation Z Financial Behaviors

Report
Nov 12, 2021

Though half of Gen Z hasn’t yet reached adulthood, it’s well on its way to becoming a financial juggernaut. Here’s an overview of this generation’s unique financial attitudes and behaviors.

How do US adults feel about a cashless society?

How do US adults feel about a cashless society?

Article
Sep 27, 2021

The majority of US adults are against living in a cashless society, with 60% indicating they’d prefer physical money to stick around.

5G and Financial Services

5G and Financial Services

Report
Mar 18, 2021

Although the benefits of 5G for financial services firms are less flashy than in other industries, lower latency, faster speed, and improved reliability will play a big role in the financial services sector.

How Financial Brands Create Virtual Assistants that Respect Users' Privacy

How Financial Brands Create Virtual Assistants that Respect Users' Privacy

Interview
Oct 09, 2018

Hossein Rahnama, founder and CEO of fintech AI firm Flybits, explains the benefits and challenges of virtual assistants for brands in Canada.

Podcast Ads Aren't Commercials—They're Part of the Story

Podcast Ads Aren't Commercials—They're Part of the Story

Interview
Aug 28, 2018

National Public Media's Gina Garrubbo and Bryan Moffet discuss why advertiser interest in NPR's podcasts keeps growing, and how it works with advertisers to create organic ads.

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