Finance Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Finance

The Banking & Payments Show: AI risks to banks

Audio
Oct 08, 2024

In today's episode of The Banking & Payments Show podcast, we will be discussing the potential risks that AI poses to financial institutions. In the 'Headlines' segment, we will examine an article from BBC.com titled "Could AI Trading Bots Transform the World of Investing," which discusses risk-related issues such as AI bots making financial decisions autonomously. In the 'Rankings' segment, we will rank the 5 AI risk categories that financial institutions must address in terms of importance. Join the conversation as host Rob Rubin chats with analysts Jacob Bourne and Grace Broadbent.

How CMOs Are Maximizing ROI

How CMOs Are Maximizing ROI

Report
Sep 12, 2024

We spoke with four CMOs on their approaches to data management, communication, and fostering a culture of innovation to maximize marketing effectiveness.

The Banking & Payments Show: Financial Media Networks

Audio
Sep 10, 2024

On today’s podcast episode of The Banking & Payments Show, we discuss financial media networks, identifying what they are and why financial institutions are creating them.

The Banking & Payments Show: Banks in 2030

Audio
Aug 20, 2024

On today’s podcast episode of The Banking & Payments Show, we do a deep dive into Maria Elm’s EMARKETER report, The Bank in 2030. In the ‘Story by Numbers’ segment, we find out how banks will promote their brands to consumers in the future. We argue nicely in the ‘For Argument’s Sake’ segment about the end of banks as we know it and if it’s true that 90% of consumer-serving banks and credit unions won’t exist by 2030. Listen to the conversation with host, Rob Rubin, and analysts Maria Elm and Tiffani Montez.

US Retail Media Ad Spending Benchmarks: Q3 2024​

US Retail Media Ad Spending Benchmarks: Q3 2024​

Report
Aug 16, 2024

This is the first installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

How CMOs Are Successfully Mastering the Expanded Role

How CMOs Are Successfully Mastering the Expanded Role

Report
Jul 23, 2024

The role of the CMO has expanded far beyond traditional marketing expectations. Despite high expectations and many challenges, CMOs can find new opportunities to lead successful teams and drive business growth. Four CMOs share their perspectives for this report.

Commerce media, financial media, retail media: What are the differences?

Article
Jul 22, 2024

Retail media networks are facing a little more competition these days as banks, payments providers, airlines, and hotels are starting their own media networks to monetize their first-party data and build out new revenue streams.

The Banking & Payments Show: Leveraging Finfluencers

Audio
Jul 15, 2024

Today’s podcast episode of The Banking & Payments Show examines if the financial services sector should leverage social media influencers. In ‘Story by Numbers,’ we discuss how the majority of users have seen someone reviewing or recommending financial products on social platforms and what this means. In ‘For Argument’s Sake,’ we argue nicely about whether the risks of using finfluencers outweigh the rewards. Listen to the conversation as host, Rob Rubin, welcomes analysts Jasmine Enberg and Lauren Ashcraft to the podcast.

The Banking & Payments Show: Why Gen Z (and Gen Alpha!) Financial Literacy Matters

Audio
Jun 11, 2024

Today’s podcast episode of The Banking & Payments Show discusses why financial literacy is so important in younger generations (Gen Z and Gen Alpha), not only for individuals but also for financial institutions and society. In ‘Headlines,’ we examine Gen Z’s low functional knowledge of personal finances and then shift gears for the ‘In Argument’s Sake’ segment to debate whether improving financial literacy among young people is outdated. Listen to the conversation as host, Rob Rubin, welcomes our analyst Maria Elm and Sumit Arora, Global Head of Consulting at Persistent Systems, to the podcast.

AI roundup: Where banks are implementing AI vs. where they want to be

AI roundup: Where banks are implementing AI vs. where they want to be

Article
Jun 04, 2024

Industry leaders are making progress in AI adoption, but it’s early yet. We delve into where bankers want to take the technology next.

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Social media users trust brands over influencers on finance, apparel, skincare

Social media users trust brands over influencers on finance, apparel, skincare

Article
Mar 27, 2024

Social media users in select countries (US, UK, Australia, France, and Saudi Arabia) trust brands over influencers when it comes to finance, apparel, and skincare, per an October study from Snap Inc. and IPG Magna. Finance is where this trend is most pronounced.

The Banking & Payments Show: Money20/20 in 2023

Audio
Oct 30, 2023

On today’s podcast episode, we bring you the major themes that we witnessed directly from the Money20/20 conference in Las Vegas, Nevada. Recorded from the conference floor, we discuss the data and tech required to offer customers payments choices, expectations in embedded finance, and consumers’ privacy and trust. Tune in to the discussion with host Rob Rubin, our principal analyst Tiffani Montez, and Sean Welsh, senior vice president and managing director of financial institutions at Affinity Solutions.

Embedded Banking Revenues, US

CollectionSnapshot
Jul 21, 2023

Affirm, US

CollectionSnapshot
Jul 07, 2023

Afterpay, US

CollectionSnapshot
Jul 07, 2023

Buy Now, Pay Later, US

CollectionSnapshot
Jul 07, 2023

Klarna, US

CollectionSnapshot
Jul 07, 2023
Living expenses are the No. 1 financial stressor among US adults

Living expenses are the No. 1 financial stressor among US adults

Article
Apr 27, 2022

The No. 1 biggest source of financial stress among US adults last month was managing living expenses, with 27% being most concerned about the cost of necessities like groceries, gas, and utilities. Saving, investing, and planning for the future were the second biggest stressor, cited by 19%, while managing debt was No. 3, with 13% calling it their primary financial worry.

More apps are entering the metaverse, at least in name

More apps are entering the metaverse, at least in name

Article
Feb 23, 2022

Since Facebook rebranded itself as Meta, mobile apps have been scrambling to stake a claim in the metaverse—on paper at least. In November, the month after the rebrand, 29 apps worldwide added “metaverse” to their name or description, more than double the number in October. This trend hasn’t wavered: In the three months since Meta emerged, 86 more apps have featured the buzzword in their name or description.

Finance apps flew past 500 million mark in US downloads

Finance apps flew past 500 million mark in US downloads

Article
Feb 02, 2022

In 2021, mobile finance apps reached 573.1 million downloads in the US, up nearly 19% from 481.9 million in 2020.

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