Fast fashion Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Fast fashion

Uniqlo parent Fast Retailing is on track to overtake H&M as the world’s second-largest apparel retailer

Article
Oct 08, 2026

Uniqlo’s mix of function, quality, and style is helping it gain ground without chasing fast-fashion trends.

Shein struggles to adapt as trade barriers take a toll

Shein struggles to adapt as trade barriers take a toll

Article
Sep 28, 2026

Weak sales and profits are driving the retailer into new categories and higher-priced products as its original model loses viability.

Primark embraces ecommerce as fast-fashion competition intensifies

Primark embraces ecommerce as fast-fashion competition intensifies

Article
Sep 10, 2026

Its decision to offer delivery in the UK points to mounting pressure as Shein and Lefties challenge its value proposition.

UK, France, and Germany Industry Ad Spending 2026

UK, France, and Germany Industry Ad Spending 2026

Report
Sep 10, 2026

Digital ad spending continues to perform well across industries in Western Europe’s economic powerhouses. But growth and comparative strength are uneven across categories. Economic and regulatory pressures, in particular, are acting as a drag on certain industries.

Shein's FTC probe increases pressure ahead of IPO

Shein's FTC probe increases pressure ahead of IPO

Article
Jul 28, 2026

An FTC investigation adds to mounting trade challenges, creating more uncertainty ahead of the company's IPO.

Shein IPO could fuel next phase of growth

Shein IPO could fuel next phase of growth

Article
Jul 10, 2026

Hong Kong approval sets the stage for a public debut this year after lengthy delays.

​​Uniqlo gains ground in US as Primark’s low-price play loses steam

Article
Jan 08, 2026

Uniqlo delivered double-digit growth at the end of 2025, outpacing Primark, as shoppers opted for quality over rock-bottom prices.

Shein’s US sales fell 8% after the US closed the de minimis loophole

Article
Oct 10, 2025

Shein’s US sales fell 8% YoY in September, marking its second-worst month in three years and underscoring the impact of the Trump administration’s decision to end the de minimis trade loophole for Chinese shipments. The policy shift, which ended tariff-free imports under $800, stripped away a key cost advantage that had powered Shein’s $18 billion in sales last year. In response, the retailer has raised prices, refocused on Europe, and launched its Xcelerator program to attract brands. The company’s future now depends on evolving beyond its low-cost model as trade rules tighten.

Klarna inks partnership with Poshmark in time to capture back-to-school spend

Klarna inks partnership with Poshmark in time to capture back-to-school spend

Article
Jul 22, 2025

The news: Klarna partnered with Poshmark so US buyers can resell Klarna purchases on Poshmark through the Klarna app. Our take: Gen Zers have a hunger for low-cost fashion. As fast fashion brands face mounting tariff pressures, Gen Zers may turn toward resale marketplaces to some from someone else’s closet—and use sales from their own closet to fund that shopping.

Shein and Reliance Retail plan to begin selling India-made clothing within 6 to 12 months

Shein and Reliance Retail plan to begin selling India-made clothing within 6 to 12 months

Article
Jun 09, 2025

The US-China trade war drives Shein to diversify its sourcing: Shein and Reliance Retail plan to start international sales of India-made Shein-branded clothes within six to 12 months.

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Shein and Temu increase European ad spend as tariffs upend US strategy

Shein and Temu increase European ad spend as tariffs upend US strategy

Article
May 06, 2025

Shein and Temu pull back US digital ad spending, shift to Europe: The change shows how geopolitical tensions trickle down to business operations.

Forever 21 plans shift to ecommerce following second bankruptcy filing

Article
Mar 19, 2025

Forever 21’s long-shot plan to emerge from bankruptcy involves copying Shein: The fast-fashion retailer plans to adopt an ecommerce-only model if it fails to find a buyer to manage its stores.

Fast-fashion companies Inditex and Mango are confident in their US strategies

Article
Mar 12, 2025

Inditex points to slower growth at start of the year: But Zara’s parent company remains confident about its ability to thrive in an uncertain environment.

Urban Revivo’s global expansion signals new playbook for Chinese retailers

Article
Feb 28, 2025

Chinese retailers continue to see the US as an expansion opportunity: But they face higher barriers to entry, including the need for a fully diversified supply chain.

Shein’s shrinking profits add to mounting challenges

Shein’s shrinking profits add to mounting challenges

Article
Feb 24, 2025

Shein is in trouble: The fast-fashion marketplace’s profits fell nearly 40% in 2024, even without the impact of de minimis changes and higher US tariffs.

Shein’s hurdles mount as TikTok eats into its share

Shein’s hurdles mount as TikTok eats into its share

Article
Feb 18, 2025

TikTok Shop’s sales soared 153% in January: The video app’s social commerce arm is eating into Shein’s market share, adding to the hurdles facing the fast fashion company.

Shein’s IPO is stuck in limbo

Article
Dec 12, 2024

Shein’s IPO delayed due to supply-chain concerns: The UK’s financial regulator is probing the retailer’s labor practices amid pushback.

UK Trends to Watch in 2025

UK Trends to Watch in 2025

Report
Nov 26, 2024

GenAI and social are set to heavily influence the UK commerce and advertising landscape in 2025, while thrifty consumer behaviors persist and video viewing shifts to mostly digital.

Mango bets on AI for campaign imagery and product design

Article
Nov 01, 2024

Mango replaces some human models with genAI: The retailer is bullish on the technology’s ability to speed up content creation and reduce costs, despite some skepticism from consumers

Shein rolls out credit card in Mexico, with more likely on the way

Shein rolls out credit card in Mexico, with more likely on the way

Article
Oct 24, 2024

It's the ecommerce giant’s first credit card but likely not the last as it competes with Amazon and other ecommerce sites

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