Expansion Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Expansion

Chase’s aggressive branch expansion strategy highlights the importance of hybrid banking

Article
May 15, 2026

It has identified key expansion territories where it’ll offer full-service banking.

U.S. Bank’s targeted branch expansion strategy goes against the grain

U.S. Bank’s targeted branch expansion strategy goes against the grain

Article
May 07, 2026

The bank could outperform less focused competitors in customer satisfaction.

UK’s Starling Bank clarifies its US ambitions

Article
Apr 27, 2026

Starling avoids the crowded US retail market, narrowing its focus.

Advertisers refocus on CTV as budgets shift from linear and digital

Advertisers refocus on CTV as budgets shift from linear and digital

Article
Mar 03, 2026

Brands reallocate budgets to blend TV scale with targeting, but walled gardens risk eroding efficiency.

7-Eleven's puzzling expansion strategy

Article
Nov 17, 2025

7-Eleven is making bold moves that contradict retail wisdom, expanding its footprint despite declining same-store sales and traffic. "It's not that they're opening a ton of new stores, it's just they're rejigging their footprint," said our analyst Blake Droesch on a recent episode of “Behind the Numbers.”

From Japan’s Konbini Culture to America’s Convenience Crisis: 7-Eleven’s Next Move | Reimagining Retail

Audio
Nov 12, 2025

On today’s podcast episode, we discuss why 7-Eleven is opening more stores even as foot traffic falls, explore its next engine of growth, and consider some bold moves that could help future-proof the convenience store giant. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, and Principal Analyst Sarah Marzano.

From Idea to Impact: GoodRx’s ‘Savings Wrangler’ and the Road Ahead, with CMO Ryan Sullivan | Behind the Numbers

Audio
Sep 29, 2025

On today’s podcast episode, we discuss how “The Savings Wrangler” campaign was dreamt up, how GoodRx will measure its success, and what new spaces the medication savings company is moving into. Join Senior Director of Podcasts and host, Marcus Johnson, Senior Analysts, Rajiv Leventhal and Beth Snyder Bulik, and Chief Marketing Officer at GoodRx, Ryan Sullivan. Listen everywhere and watch on YouTube and Spotify.

Wise sets its sights on a full UK banking license

Article
Sep 04, 2025

The news: Payments company Wise is exploring plans to become a full-fledged bank in the UK, per The Times. This shortly follows its application for a US banking license. Why this matters: Fintechs are increasingly applying for US licenses, taking advantage of expedited measures that once took years. The UK is seeing a similar trend: Wise joins fintechs including Starling, Monzo, and Revolut in applying for licenses (some successfully). Fintechs entering the traditional banking space could pressure incumbents and reshape the competitive landscape. Banking licenses would allow them to offer a more complete suite of services while maintaining their digital-first, customer-centric approach. Established players will need to adapt or risk losing a significant portion of the next generation of banking customers.

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Google’s head of retail media makes the case for off-site expansion

Article
May 12, 2025

“Shopper journeys are very complex, and retail media networks (RMNs) need scale to reach those shoppers, wherever they may be,” said Shawn McGahee, head of retail media at Google, during last week’s EMARKETER Summit on commerce media.

OpenAI’s nonprofit U-turn puts Microsoft’s AI dominance in jeopardy

Article
May 12, 2025

As OpenAI downshifts profit goals, Microsoft may trade revenues for long-term access, reshaping one of AI’s most powerful partnerships.

AI’s training gap: A risk to workforce readiness

Article
Apr 02, 2025

With training lagging and pressure mounting, businesses risk losing talent and momentum in a workplace increasingly shaped by automation.

OpenAI’s growing pains expose infrastructure limits that threaten the entire AI industry

OpenAI’s growing pains expose infrastructure limits that threaten the entire AI industry

Article
Apr 02, 2025

Demand is melting hardware, throttling performance, and showing just how brittle the infrastructure behind AI’s biggest platforms really is

Amazon’s $16 billion data center bet: Escalating costs signal cloud, streaming, and AI price hikes

Amazon’s $16 billion data center bet: Escalating costs signal cloud, streaming, and AI price hikes

Article
Jan 31, 2025

The price of its Mississippi data centers jumped 60% as infrastructure expenses rise for AI and cloud computing—costs that may trickle down to businesses and consumers.

Trump’s AI reset sparks debate on innovation over safety

Trump’s AI reset sparks debate on innovation over safety

Article
Jan 22, 2025

By scrapping Biden’s AI order, Trump signals a hands-off approach, fueling AI competition but risking consumer privacy and security.

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