Invigorated travel has reestablished demand for travel credit card perks and benefits. But a recession could reverse gains—requiring premium card issuers to balance travel offerings with everyday utility. This second annual study reveals which of 10 leading premium travel credit cards are best positioned to attract and engage customers, based on their support of 49 emerging features.

Last month, Atlantic writer Ian Bogost posed the incendiary question, “Is the age of social media ending?” No, according to our analysts. But it’s definitely changing, which presents an opportunity to reach younger consumers.

This year, US entertainment industry mobile ad spend will surpass $11 billion, growing 19.4% from 2021. Growth will slow but remain in the double digits through 2024, when spend will top $15 billion.

After surpassing media in digital ad spend during 2020, the entertainment industry continues to widen its lead in the US. This year, entertainment will lay out $14.86 billion, exceeding the media industry’s $12.30 billion.

After two years of dramatic highs and lows for various industries, digital ad spending growth rates will settle into relatively similar patterns for the 10 industries we track. However, aggregate spending will remain vastly different.

Online consumer spending in the US was flat in Q1 2022 from the same quarter a year prior, as shoppers pivoted away from their pandemic-driven digital spending habits. While brick-and-mortar saw growth, the increase was just 3%.

Digital ad spending by the US media and entertainment industries will increase every year through at least 2023, with combined spending surpassing $26 billion by then.

iHeartRadio is the most popular US podcast publisher, with 30.0 million people tuning in to its podcasts in September.

Read Insider Intelligence's recent stories.

The computing products and consumer electronics industry saw increased revenues in 2020, and that bump will accelerate digital ad spending for years to come.

Following mixed effects of the pandemic in 2020, the US retail, consumer packaged goods (CPG), and entertainment industries are rebounding in 2021.

US marketers go all in on gaming

Extended reality (XR) technologies are still mostly related to gaming, entertainment, and social media, but their applications are evolving quickly as more consumers and businesses test out immersive experiences.

This report provides our latest forecasts for VR and AR users in the US and examines some market dynamics affecting the maturation of immersive technologies.

5G technology is poised to transform how media, entertainment, and marketing are produced, distributed, and consumed. This report discusses five ways that next-generation wireless networks could propel industry growth.

Travel ad dollars fly higher

This report examines key takeaways from our most recent forecasts for US virtual reality (VR) and augmented reality (AR) users.

This report features our latest forecasts for Latin America’s digital video market with breakouts for Argentina, Brazil and Mexico. It also looks at who’s watching, how and where they are watching, and what it all means for marketers.

eMarketer analysts discuss our digital ad spend by industry forecasts, exploring verticals such as automotive, CPG, financial services, healthcare and pharmaceutical, travel and retail.

This report examines key takeaways from our latest forecasts for US virtual reality (VR) and augmented reality (AR) users.