Engagement Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Engagement
In the UK, 10% of Campaign Spending Is Vulnerable to Ad Fraud
Article
Oct 23, 2018
Every few months it seems another story emerges about ad dollars disappearing down a black hole of fraudulent activity. And the spotlight on fraud will shine ever brighter, with good reason. For the UK, we forecast that digital ad spending will reach £13.24 billion ($17.05 billion) in 2018, accounting for 63.8% of total media ad spend.
Beyond Ad Measurement and Metrics
Report
Oct 22, 2018
Digital ad fraud is being held in check, viewability rates are improving, and brand safety measures are largely effective in the UK. Measuring the success of a campaign, though, must move beyond what is easily measurable.
Powerful data and analysis on nearly every digital topic.
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