The super app model is moving to the West and will upend how consumers interact with financial services. Banks must start preparing now to make the changing tide work to their advantage.

With a customer-centric, privacy-first strategy, marketers can meet compliance requirements. Find out how to deliver a new and engaging user experience, build trust with customers through transparency, and more

Advertising on Facebook has become more challenging due to Apple’s AppTrackingTransparency framework in iOS 14.5. Here’s how advertisers are adapting their strategies in the post-IDFA reality.

On today's episode, we discuss Twitter's Q2 performance, which features are likely to boost engagement, and what the rest of the year looks like. We then talk about what to make of Fleets being folded, the potential impact of Super Follows and Ticketed Spaces, and what, if anything, can give Clubhouse a second wind. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

No other channel can match the power of email marketing when it comes to return on investment (ROI), according to research from Litmus.

For content execs, it’s all about clicks

Fast-casual restaurant chain Chipotle Mexican Grill is a pioneer in meme marketing, having incorporated memes into its social media strategies since mid-2018.

Earlier this month, Mucinex unveiled Sickwear, a six-piece fashion collection that aims to help consumers get through the cold and flu season in style. While it may not be the typical route for a healthcare brand, its parent company RB has been leveraging different channels, including TikTok and now social commerce, to reach consumers—particularly those who may not be aware of its direct-to-consumer (D2C) business.

In today’s attention, performance, and engagement-driven economy, publishers need to build experiences that promote action versus lean-back consumption.

Snap Inc. reported strong gains in both users and revenues in its Q1 2020 earnings on Tuesday, despite growing concerns about the impact of the coronavirus on worldwide ad budgets. Here are three takeaways for advertisers.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Merkle's customer analytics team, Beth Sanville, vice president, Shirli Zelcer, COO, and Jordan Cardonick, senior director. They discussed today’s disrupted customer journey and how marketers can elongate the funnel until customers are ready to buy once again.

Most companies prioritize customer experience efforts, but few have mastered them. This report looks at ongoing customer experience challenges and highlights success with select elements.

To deliver an effective customer experience, marketers must first identify their customers and audiences. This report focuses on how marketers identify audience segments and target groups today.

In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna talks about YouTube's algorithm for video recommendations. YouTube will reach more than 190 million users this year. How much does its tool drive engagement?

Despite industrywide calls to combat fraud, fake followers are still a top concern among influencer marketers.

In the latest episode of "Behind the Numbers," we're talking about ad viewability with Andy Evans, CMO of Sovrn. In an interview with principal analyst Lauren Fisher, Evans discusses the intricacies of viewability and offers some surprising data about which ads actually engage users’ attention.

"Time is money" has never had more meaning than it does today. The attention economy has become another challenge for advertisers—particularly on mobile devices where users have lower tolerances for attention-grabbing ads. But short attention spans may have met their match in playable ads, which embed games or puzzles into ad units.

Every few months it seems another story emerges about ad dollars disappearing down a black hole of fraudulent activity. And the spotlight on fraud will shine ever brighter, with good reason. For the UK, we forecast that digital ad spending will reach £13.24 billion ($17.05 billion) in 2018, accounting for 63.8% of total media ad spend.

Digital ad fraud is being held in check, viewability rates are improving, and brand safety measures are largely effective in the UK. Measuring the success of a campaign, though, must move beyond what is easily measurable.