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The top metrics content executives use for measuring performance

Article by Sara Lebow  |  Jun 14, 2021
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The top metrics content executives use for measuring performance
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Topics
Marketing Measurement Surveys
Content Marketing
Worldwide

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Engagement is the No. 1 metric content executives use to measure performance. Of those surveyed worldwide, 36% turn to benchmarks like clicks, comments, and shares most often when determining the success of a piece of content. Other performance indicators, such as cost savings and downloads, are still important but less commonly used.

Most Common Metric Content Executives Worldwide Use to Measure How Their Content Is Performing, March 2021 (% of respondents)
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