Newsletter sign-up

Does my company subscribe?

Contact Sales:1-800-405-0844

Products

See All Solutions →

By Product EMARKETER PRO+Analyst Access Program

By Use Case Determine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership See All Use Cases →

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Events & Resources

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Latest Articles

Explore our Research →

About

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Join the Team →

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Already have a subscription?

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

May 14, 2021

Most Common Metric Content Executives Worldwide Use to Measure How Their Content Is Performing, March 2021 (% of respondents)

Note

Respondents were asked, "What is the most common metric you use to measure how your content is performing?"

Methodology

Data is from a May 2021 Altimeter report titled "The 2021 State of Digital Content."375 senior content team executives and practitioners worldwide were surveyed during March 2021. Respondents were from companies located the US, the UK, Spain, Germany, and China with at least 1,000 employees and a fixed quota of respondents from banking/finance, healthcare, manufacturing, retail, and technology industries.

Featured In

The top metrics content executives use for measuring performance

Sources

Share

Chart Title

Most Common Metric Content Executives Worldwide Use to Measure How Their Content Is Performing, March 2021 (% of respondents)

Publication Date

May 14, 2021

Sources

Featured In

The top metrics content executives use for measuring performance

Topics

Content Marketing Marketing Measurement Surveys

Worldwide

Daily News

Sports and news shift to streaming as linear TV faces tipping point

Sports and news shift to streaming as linear TV faces tipping point

Google's AI summaries lead to far fewer clicks

Google's AI summaries lead to far fewer clicks

No click, no problem: How retailers can succeed in a zero-click world

No click, no problem: How retailers can succeed in a zero-click world

Most TV viewers hit pause for over a minute

Most TV viewers hit pause for over a minute

Gen Zers, Millennials consider beauty products essential

Gen Zers, Millennials consider beauty products essential

How ChatGPT’s 52% referral traffic collapse could reshape SEO

How ChatGPT’s 52% referral traffic collapse could reshape SEO

Commerce media evolves as AI, offsite, and new verticals reshape the landscape

Commerce media evolves as AI, offsite, and new verticals reshape the landscape

GenAI retail traffic surges 4,700%, reshaping the path to purchase

GenAI retail traffic surges 4,700%, reshaping the path to purchase

Shoppers do their homework before heading to stores

Shoppers do their homework before heading to stores

Apparel winners and losers in 2025

Apparel winners and losers in 2025

Scented billboards, trending trucks, and a sporting goods studio: August’s most interesting retailers

Scented billboards, trending trucks, and a sporting goods studio: August’s most interesting ...

Meta’s AI brain drain raises retention concerns

Meta’s AI brain drain raises retention concerns

Google Vids’ AI avatars and transcript tools push video production into self-serve territory

Google Vids’ AI avatars and transcript tools push video production into self-serve territory

Dick’s, Urban Outfitters CEOs point to consumer resilience

Dick’s, Urban Outfitters CEOs point to consumer resilience

Gen Zers are committed to saving money but using the wrong products to get there

Gen Zers are committed to saving money but using the wrong products to get there

Latest Reports

How Consumers Perceive GenAI in Media

How Consumers Perceive GenAI in Media

Canada Ad Spending Benchmarks: 2025

Canada Ad Spending Benchmarks: 2025

Europe In-Store Retail Media

Europe In-Store Retail Media

What the Rise of GenAI Assistants Means for Social Media

What the Rise of GenAI Assistants Means for Social Media

Banking Trends H2 2025

Banking Trends H2 2025

Latin America Retail Media Ad Spending Forecast 2025

Latin America Retail Media Ad Spending Forecast 2025

US B2B Marketing Data Spending Forecast 2025

US B2B Marketing Data Spending Forecast 2025

Black, Hispanic, and Asian Consumers’ Healthcare Attitudes and Behaviors

Black, Hispanic, and Asian Consumers’ Healthcare Attitudes and Behaviors

Infopack: South Korea Digital and Consumer Landscape 2025

Infopack: South Korea Digital and Consumer Landscape 2025

Europe Digital Ad Spending 2025

Europe Digital Ad Spending 2025

US B2B Martech Spending Forecast 2025

US B2B Martech Spending Forecast 2025

Consumer Distrust in Healthcare 2025

Consumer Distrust in Healthcare 2025

Infopack: Japan 2025

Infopack: Japan 2025

Infopack: Video Games 2025

Infopack: Video Games 2025

What the Rise of GenAI Assistants Means for Retail Media

What the Rise of GenAI Assistants Means for Retail Media

Popular on EMARKETER

Google’s Ad Manager courts agencies as potential breakup looms

Google’s Ad Manager courts agencies as potential breakup looms

Peacock joins Prime Video’s streaming ecosystem, unlocking opportunities for brands

Peacock joins Prime Video’s streaming ecosystem, unlocking opportunities for brands

Sports and news shift to streaming as linear TV faces tipping point

Sports and news shift to streaming as linear TV faces tipping point

Google's AI summaries lead to far fewer clicks

Google's AI summaries lead to far fewer clicks

Instagram Reels picture-in-picture feature will reach consumers in passive moments

Instagram Reels picture-in-picture feature will reach consumers in passive moments

As its streaming services struggle, Apple turns to radio for growth

As its streaming services struggle, Apple turns to radio for growth

No click, no problem: How retailers can succeed in a zero-click world

No click, no problem: How retailers can succeed in a zero-click world

Most TV viewers hit pause for over a minute

Most TV viewers hit pause for over a minute

Despite daily AI use, most social teams spend little and don’t measure results

Despite daily AI use, most social teams spend little and don’t measure results

Younger Gen Z consumers are driven to purchase by social video

Younger Gen Z consumers are driven to purchase by social video

Google debuts loyalty perks for retail ads ahead of holiday season

Google debuts loyalty perks for retail ads ahead of holiday season

Gen Zers, Millennials consider beauty products essential

Gen Zers, Millennials consider beauty products essential

How ChatGPT’s 52% referral traffic collapse could reshape SEO

How ChatGPT’s 52% referral traffic collapse could reshape SEO

Amazon’s Upfront growth driven by Prime Video’s sports push

Amazon’s Upfront growth driven by Prime Video’s sports push

Nano banana could erode Photoshop, Canva as Google bets on prompt-driven design

Nano banana could erode Photoshop, Canva as Google bets on prompt-driven design

"Behind the Numbers" Podcast

The Other Social Platforms—Pinterest’s AI Push, Snap’s Attention Bet, and Reddit’s Bid for Ad Dollars

The Other Social Platforms—Pinterest’s AI Push, Snap’s Attention Bet, and Reddit’s Bid for Ad ...

The Ad Dollars & Attention Mismatch—The Big Screen Ad Spend Gap, YouTube’s CTV Edge, and More | Behind the Numbers

The Ad Dollars & Attention Mismatch—The Big Screen Ad Spend Gap, YouTube’s CTV Edge, and More | ...

The Unofficial Most Interesting Retailers List (August) | Reimagining Retail

The Unofficial Most Interesting Retailers List (August) | Reimagining Retail

The Death of the Click: How AI Is Reshaping the Internet’s Business Model with CMO Huddles’ Drew Neisser | Behind the Numbers

The Death of the Click: How AI Is Reshaping the Internet’s Business Model with CMO Huddles’ Drew ...

What If? The Future of Digital — Browsers AI Battleground, Agentic Shopping Fails, and GenAI Creates Jobs | Behind the Numbers

What If? The Future of Digital — Browsers AI Battleground, Agentic Shopping Fails, and GenAI Creates ...

Retail Partnership Playbook: How to Choose and Build Powerful Collaborations with Mack Weldon | Reimagining Retail

Retail Partnership Playbook: How to Choose and Build Powerful Collaborations with Mack Weldon | ...

Late Show Canceled & an NFL–ESPN Mega Deal: Has Streaming Finally Beaten Linear TV? | Behind the Numbers

Late Show Canceled & an NFL–ESPN Mega Deal: Has Streaming Finally Beaten Linear TV? | Behind the ...

How Amazon is Weathering Tariffs, Prime Day’s Surprise, and the AI Bracelet of the Future | Behind the Numbers

How Amazon is Weathering Tariffs, Prime Day’s Surprise, and the AI Bracelet of the Future | Behind ...

Sydney Sweeney's American Eagle Ad—When Marketing Misses the Mark, Can Brands Bounce Back? | Reimagining Retail

Sydney Sweeney's American Eagle Ad—When Marketing Misses the Mark, Can Brands Bounce Back? | ...

Why It Will be Hard for FMN's to Play the Same Game as Other Commerce Media Folks | The Banking & Payments Show

Why It Will be Hard for FMN's to Play the Same Game as Other Commerce Media Folks | The ...

Google’s AI Overviews Turned One: Is It Already Game Over for AI Search Competitors? | Behind the Numbers

Google’s AI Overviews Turned One: Is It Already Game Over for AI Search Competitors? | Behind the ...

Retail’s New Calendar: How Summerween and Christmas in July Are Changing Shopping | Reimagining Retail

Retail’s New Calendar: How Summerween and Christmas in July Are Changing Shopping | Reimagining ...

X After Yaccarino: What Her Exit Tells Us About the Road Ahead | Behind the Numbers

X After Yaccarino: What Her Exit Tells Us About the Road Ahead | Behind the Numbers

Is Netflix the Future of Living Room Entertainment? “Not So Fast,” Says YouTube | Behind the Numbers

Is Netflix the Future of Living Room Entertainment? “Not So Fast,” Says YouTube | Behind the Numbers

The Unofficial Most Interesting Retailers List (July 2025) | Reimagining Retail

The Unofficial Most Interesting Retailers List (July 2025) | Reimagining Retail

Trending in United States

Peacock joins Prime Video’s streaming ecosystem, unlocking opportunities for brands

Peacock joins Prime Video’s streaming ecosystem, unlocking opportunities for brands

Google’s Ad Manager courts agencies as potential breakup looms

Google’s Ad Manager courts agencies as potential breakup looms

Sports and news shift to streaming as linear TV faces tipping point

Sports and news shift to streaming as linear TV faces tipping point

Google's AI summaries lead to far fewer clicks

Google's AI summaries lead to far fewer clicks

How ChatGPT’s 52% referral traffic collapse could reshape SEO

How ChatGPT’s 52% referral traffic collapse could reshape SEO

As its streaming services struggle, Apple turns to radio for growth

As its streaming services struggle, Apple turns to radio for growth

Instagram Reels picture-in-picture feature will reach consumers in passive moments

Instagram Reels picture-in-picture feature will reach consumers in passive moments

Google makes video central to future growth with Vids

Google makes video central to future growth with Vids

Most TV viewers hit pause for over a minute

Most TV viewers hit pause for over a minute

Younger Gen Z consumers are driven to purchase by social video

Younger Gen Z consumers are driven to purchase by social video

No click, no problem: How retailers can succeed in a zero-click world

No click, no problem: How retailers can succeed in a zero-click world

Instagram wants to attract the next generation of college students

Instagram wants to attract the next generation of college students

Gen Zers, Millennials consider beauty products essential

Gen Zers, Millennials consider beauty products essential

Amazon’s Upfront growth driven by Prime Video’s sports push

Amazon’s Upfront growth driven by Prime Video’s sports push

Google debuts loyalty perks for retail ads ahead of holiday season

Google debuts loyalty perks for retail ads ahead of holiday season