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EMarketer Podcast Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for EMarketer Podcast
The Ad Platform: Facebook Publisher Services on the Benefits of App Bidding

The Ad Platform: Facebook Publisher Services on the Benefits of App Bidding

Audio
Jun 24, 2020

App bidding (think header bidding for mobile apps) is becoming a more popular way for developers to optimize yield from their mobile apps. Andy Berman, head of North America at Facebook Publisher Solutions, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss increased engagement with mobile games during the pandemic and how a hybrid model of in-app purchases and in-app advertising is working for app publishers.

Turning Off Political Ads on Facebook and the Problem with Apple's App Store

Turning Off Political Ads on Facebook and the Problem with Apple's App Store

Audio
Jun 23, 2020

eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss the implications of users being able to turn off political ads on Facebook. They then talk about the current controversy over Apple's App Store.

In the New Coronavirus Reality, It's Time to Talk Privacy

In the New Coronavirus Reality, It's Time to Talk Privacy

Audio
Jun 22, 2020

eMarketer principal analyst Victoria Petrock and research analyst Mariel Soto Reyes at Insider Intelligence discuss consumer attitudes around privacy, facial recognition and privacy rules and regulations. They then talk about how much the coronavirus has influenced contactless technology usage and whether virtual reality affects your eyes.

The Weekly Listen: Goodbye Sharing Economy, Brands Protest Response and Changing the Upfronts

The Weekly Listen: Goodbye Sharing Economy, Brands Protest Response and Changing the Upfronts

Audio
Jun 18, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss whether its time to say goodbye to the sharing economy, what it will take to make people feel safe in stores, brands protest response, changing the Upfronts, young people watching more TV, taking mobile gaming more seriously, how looking at a photo can relieve pain and more.

The Executive Roundtable: Mark Naples, WIT Strategy | Best Practices in Marketing, Communication and Leadership

The Executive Roundtable: Mark Naples, WIT Strategy | Best Practices in Marketing, Communication and Leadership

Audio
Jun 17, 2020

Mark Naples, founder and managing partner of public relations firm WIT Strategy, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss communications and leadership strategies during the pandemic. They focus on the need to provide value in marketing communications, the importance of empathy and opportunities across the digital marketing ecosystem.

What Happens Now that Live Sports Are Coming Back?

What Happens Now that Live Sports Are Coming Back?

Audio
Jun 16, 2020

eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and senior analyst Audrey Schomer at Insider Intelligence discuss what the return of live sports will look like, what brands should think about and what the lack of fans could mean. They then talk about TV companies getting together to enhance targeted TV commercials, YouTube's new "Chapters" feature and the future of TV advertising.

How to Make People Feel Comfortable Returning to Stores

How to Make People Feel Comfortable Returning to Stores

Audio
Jun 15, 2020

eMarketer principal analyst Andrew Lipsman, research analyst Daniel Keyes and senior forecasting analyst at Insider Intelligence Cindy Liu discuss what it will take to encourage Americans to return to stores, the end for the mall and what will happen to brick-and-mortar sales this year. They then talk about whether clothing rental is over, why Etsy keeps surging and DoorDash Storefront.

The Weekly Listen: Facebook's Polarization Puzzle, Social TV and Skipping Podcast Ads

The Weekly Listen: Facebook's Polarization Puzzle, Social TV and Skipping Podcast Ads

Audio
Jun 12, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss polarization on Facebook, whether kids spend more time on TikTok or YouTube, how much people trust influencers, Facebook trying to make TV social, out-of-home advertising in Q1, podcast ad skipping, pyramids where they shouldn't be and more.

The Streaming 'Infinity War'

The Streaming 'Infinity War'

Audio
Jun 11, 2020

eMarketer forecasting analyst Eric Haggstrom, vice president of content studio Paul Verna and Business Insider Intelligence senior analyst Audrey Schomer at Insider Intelligence discuss the most impressive video streaming players this year, whether bundling will come to streaming and how significant is the "mooch factor." They then talk about TVs that rotate, YouTube wanting advertisers to spend more to reach consumers watching content on TVs and what to make of D2C's jump into TV advertising.

The Ad Platform: Messaging to Consumers in a COVID-19 Reality

The Ad Platform: Messaging to Consumers in a COVID-19 Reality

Audio
Jun 10, 2020

The research is clear: Consumers still want to hear from brands, even during the coronavirus pandemic. Ryan Fleisch, head of product marketing at Adobe Advertising Cloud, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss some of Adobe's recent research on consumer attitudes about brand messaging, how and where advertisers can reach them, and more.

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TikTok Is (Apparently) the Future

TikTok Is (Apparently) the Future

Audio
Jun 09, 2020

eMarketer principal analysts at Insider Intelligence Mark Dolliver and Debra Aho Williamson discuss whether TikTok has a future and what that might look like. They then talk about Instagram's new music-based augmented reality feature, how much the influencer market might take a hit and a new revenue-sharing agreement with Instagram creators.

Shifting Consumer Behavior in the Era of 'It Depends!'

Shifting Consumer Behavior in the Era of 'It Depends!'

Audio
Jun 08, 2020

eMarketer principal analysts Mark Dolliver and Nicole Perrin at Insider Intelligence discuss the most significant consumer behavior shifts in the wake of the coronavirus. They then talk about where people start their online shopping, search trends during the pandemic and how young is too young for kids to use chat apps?

The Weekly Listen: Reopening Retail, Zynn Pays You to Watch Videos and Good Deeds During COVID-19

The Weekly Listen: Reopening Retail, Zynn Pays You to Watch Videos and Good Deeds During COVID-19

Audio
Jun 05, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and principal analyst Andrew Lipsman at Insider Intelligence discuss what reopening retail will look like, what people feel when they multitask, a TikTok competitor that pays you to watch videos, good deeds during the coronavirus, the most popular payment methods, Queen Elizabeth's first job and more.

Publishers vs. Platforms? Censorship and Liability in Social Media

Publishers vs. Platforms? Censorship and Liability in Social Media

Audio
Jun 04, 2020

eMarketer principal analysts Mark Dolliver, Nicole Perrin and Debra Aho Williamson at Insider Intelligence discuss what a new executive order could mean for user-generated content. They then talk about why The Wall Street Journal is doing well, publisher expectations for Q2 and Facebook's latest TikTok-like music making app Collab.

The Executive Roundtable: Bob Liodice, ANA | How the Pandemic Is Reshaping the Advertising Industry

The Executive Roundtable: Bob Liodice, ANA | How the Pandemic Is Reshaping the Advertising Industry

Audio
Jun 03, 2020

Bob Liodice, president and CEO of the Association of National Advertisers, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey in a conversation about how the pandemic is affecting the ANA: How has it pivoted? How does the business fallout from the pandemic compare with previous economic downturns? What is the ANA's outlook for ad spending in 2020 and 2021?

HBO Max Is Here. Now What?

HBO Max Is Here. Now What?

Audio
Jun 02, 2020

eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna at Insider Intelligence discuss the launch of HBO Max. How is it different from HBO's other products, can its content compete and do Americans want it? They then talk about Disney+ reaching 55 million subscribers, programmatic OTT being set to surge and a new merged entity called NBCUniversal Television and Streaming.

Amazon Is About to Hit the Gas

Amazon Is About to Hit the Gas

Audio
Jun 01, 2020

eMarketer research analyst Daniel Keyes, principal analyst Andrew Lipsman and senior forecasting analyst Cindy Liu at Insider Intelligence discuss what happened when Amazon eased up for a few months and what will happen when it hits the gas. They then talk about some new Google features, Amazon looking to buy a driverless car company and some maybe permanent grocery store foot traffic trends.

The Weekly Listen: Joe Rogan Goes to Spotify, Twitter Reply Limits and TikTok AR Ads

The Weekly Listen: Joe Rogan Goes to Spotify, Twitter Reply Limits and TikTok AR Ads

Audio
May 29, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and forecasting analyst Peter Vahle at Insider Intelligence discuss Joe Rogan moving exclusively to Spotify, sports trickling back, Twitter letting users limit who replies to them, TikTok AR ads, a grandmother who violated GDPR, an entire indoor town and more.

Placing Ads Next to Coronavirus Coverage and  How Advertisers Feel About Advertising

Placing Ads Next to Coronavirus Coverage and How Advertisers Feel About Advertising

Audio
May 28, 2020

eMarketer forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin at Insider Intelligence discuss how advertisers are navigating placing ads next to coronavirus coverage and how they feel the advertising industry is shaping up this year. They then talk about theSkimm launching a digital membership model, The New York Times halting third-party ads data and why winning top of search might not matter.

The Ad Platform: What's Coming for US Digital Ad Spending in H2?

The Ad Platform: What's Coming for US Digital Ad Spending in H2?

Audio
May 27, 2020

eMarketer is working on an updated forecast of US digital ad spending for June. Forecasting analyst Eric Haggstrom and principal analyst Andrew Lipsman join host Nicole Perrin to talk about some of the big questions we're asking about connected TV, performance advertisers and digital ad product innovations.

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