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EMarketer Podcast Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for EMarketer Podcast
The most interesting takeaways from Amazon's Q1, its grocery efforts, and in-store 'nevers'

The most interesting takeaways from Amazon's Q1, its grocery efforts, and in-store 'nevers'

Audio
May 11, 2021

On today's episode, we discuss the most interesting aspects of Amazon's Q1 results, including whether it's losing in groceries, shoppers who may never go back into stores, and how local businesses are fighting back against Amazon in Canada. Tune in to the discussion with eMarketer director of forecasting Cindy Liu and analyst at Insider Intelligence Daniel Keyes.

How Twitter began 2021, why it acquired Scroll, and its 'professional profiles' test

How Twitter began 2021, why it acquired Scroll, and its 'professional profiles' test

Audio
May 10, 2021

On today's episode, we discuss what has stood out the most about Twitter's Q1. We then talk about Twitter's Scroll acquisition, what to make of its "Professional Profiles" test, and whether tipping via social media might catch on. Tune in to the discussion with eMarketer senior analyst Jasmine Enberg and forecasting analyst at Insider Intelligence Nazmul Islam.

The Weekly Listen: HBO Max's ceiling, Amazon's effect on live sports, and palm payments

The Weekly Listen: HBO Max's ceiling, Amazon's effect on live sports, and palm payments

Audio
May 07, 2021

On today's episode, we discuss whether HBO Max can break into the top four streaming services, what to make of the Academy Awards' ratings, the effect Amazon could have on live sports, whether people will pay with their palm, how NBCUniversal's Peacock is doing, the crazy things that happen in far away galaxies, and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, analyst Blake Droesch, and principal analyst at Insider Intelligence Jeremy Goldman.

What Facebook's Q1 earnings mean, how Facebook Dating is doing, and a smart wristband

What Facebook's Q1 earnings mean, how Facebook Dating is doing, and a smart wristband

Audio
May 06, 2021

On today's episode, we discuss the most interesting findings from Facebook's Q1 earnings, how Apple’s iOS 14.5 update might affect its business, and where it sits among the digital ad giants. We then talk about how many people are using Facebook Dating, measuring Facebook's "potential reach," and Facebook Reality Labs' upcoming smart wristband. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Debra Aho Williamson and Nicole Perrin.

Snapchat's Q1, how social media behaviors evolved, and Facebook's new ad offerings

Snapchat's Q1, how social media behaviors evolved, and Facebook's new ad offerings

Audio
May 05, 2021

On today's episode, we discuss the highlights from Snapchat's user growth and revenue picture in Q1. We then talk about Snapchat integrating a fashion recommendation company into its app, how social media behaviors have evolved because of the pandemic, and Facebook's latest ad offerings. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson and forecasting analyst at Insider Intelligence Nazmul Islam.

Why Google crushed Q1, what to expect from a 2021 ad recovery, and cookie doomsday

Why Google crushed Q1, what to expect from a 2021 ad recovery, and cookie doomsday

Audio
May 04, 2021

On today's episode, we discuss what stood out the most about Google's Q1 performance. We then talk about what kind of ad recovery we expect this year and why Google is in hot water again, as well as look at some survey data about third-party cookie doomsday. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

LinkedIn is evolving, virtual vs. in-person 2021 events, and how robots may help us work

LinkedIn is evolving, virtual vs. in-person 2021 events, and how robots may help us work

Audio
May 03, 2021

On today's episode, we discuss how LinkedIn is evolving, how successful its creator initiative can be, whether its upcoming social audio platform can compete with Clubhouse, and how user growth and ad revenues are performing. We then talk about whether we can expect nearly all events this year to be virtual, making B2B events more appealing, and how robots can make our lives easier in the office. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jillian Ryan.

The Weekly Listen: Pandemic behavior stickiness, inbox intimacy, and Amazon salon

The Weekly Listen: Pandemic behavior stickiness, inbox intimacy, and Amazon salon

Audio
Apr 30, 2021

On today's episode, we discuss which pandemic-related behaviors will stick around, whether newsletters can replace local newspapers, YouTube and the music streaming wars, how you can master the intimacy of the inbox, why Amazon is opening a salon, the first movie to ever release a soundtrack, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Blake Droesch, and principal analyst at Insider Intelligence Jillian Ryan.

How addressability and measurability are changing in digital advertising

How addressability and measurability are changing in digital advertising

Audio
Apr 29, 2021

Neustar senior vice president of product and general manager of customer experience Steve Silvers and eMarketer principal analyst at Insider Intelligence Nicole Perrin discuss some misconceptions about cookie deprecation, what marketers should do to prepare for the loss of third-party cookies and react to the loss of Identifiers for Advertisers (IDFAs), and more about future approaches to addressability.

The Ad Platform: What's the right approach to collecting first-party data?

The Ad Platform: What's the right approach to collecting first-party data?

Audio
Apr 28, 2021

It seems like a given sometimes that brands should be collecting all the first-party data they can. Sharon Harris, global CMO at agency Jellyfish, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss why that's the wrong approach, what brands should consider before collecting data from their audiences, and what they should do with it once they have it.

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Brand new Q1 forecasts, say-through rates, and host-read vs. preproduced ads

Brand new Q1 forecasts, say-through rates, and host-read vs. preproduced ads

Audio
Apr 27, 2021

On today's episode, we discuss what brand-new forecasts the forecasting team cooked up in Q1, including time spent with TikTok and some direct-to-consumer (D2C) numbers. We then talk about say-through rates for voice ads, the battle between host-read and preproduced ads, and how knowledge workers will soon use a virtual assistant every day. Tune in to the discussion with eMarketer senior director of forecasting Shelleen Shum, directors of forecasting Oscar Orozco and Cindy Liu, and forecasting analyst at Insider Intelligence Peter Vahle.

Around the World with ... Digital Video: Overtaking TV, SVOD services, and live sports

Around the World with ... Digital Video: Overtaking TV, SVOD services, and live sports

Audio
Apr 26, 2021

On today's episode, we discuss digital video: Where has video ad spending overtaken TV, what do the streaming wars look like in different countries, and how much has live sports migrated to digital platforms? Tune in to the discussion as eMarketer senior analyst Bill Fisher hosts principal analyst Karin von Abrams, senior analyst Paul Briggs, and research director at Insider Intelligence Matteo Ceurvels.

The Weekly Listen: The state of Clubhouse, social speech, and shopping inside songs

The Weekly Listen: The state of Clubhouse, social speech, and shopping inside songs

Audio
Apr 23, 2021

On today's episode, we discuss the main concerns surrounding Clubhouse, how social audio might evolve, whether Instagram for kids will launch, the Facebook Oversight Board's upcoming landmark decision, why some consumers might start shopping inside songs, something that happened for the first time ever, and more. Tune in to the discussion with eMarketer principal analysts Debra Aho Williamson and Jeremy Goldman, and analyst at Insider Intelligence Blake Droesch.

The long road to a travel recovery, CTV versus linear, and TV makers streaming ads

The long road to a travel recovery, CTV versus linear, and TV makers streaming ads

Audio
Apr 22, 2021

On today's episode, we discuss how airlines, hotels, and vacation rental homes are recovering, and the ways in which travel might be changed forever. We then talk about the shift of ad dollars and viewers from connected TV to linear, TV makers that are staking their future growth on streaming ads, and how the vMVPD (skinny bundle) market is shaking out. Tune in to the discussion with eMarketer associate forecasting analyst Zach Goldner, director of forecasting Oscar Orozco, and senior forecasting analyst at Insider Intelligence Eric Haggstrom.

The Ad Platform: What's coming up for programmatic in the next 10 years

The Ad Platform: What's coming up for programmatic in the next 10 years

Audio
Apr 21, 2021

Almost all digital display advertising is transacted programmatically now—but that doesn't mean programmatic isn't still evolving. Gila Wilensky, president, US at programmatic media firm Xaxis, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what Xaxis is expecting for the next 10 years of programmatic advertising, including how AI will continue to evolve in the space, how addressability and measurability will change post-cookie, and what the maturation of ecommerce means for digital advertising.

The sustainability movement, a Digital Markets Unit, and returning to the UK office

The sustainability movement, a Digital Markets Unit, and returning to the UK office

Audio
Apr 20, 2021

On today's episode, we discuss why companies are now making a sustainability push, examples of companies incorporating sustainability practices, and how much sustainability initiatives really matter to consumers. We then talk about the potential impact of a new Digital Markets Unit regulatory body, and what store closures and returning to the office look like in the UK. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Karin von Abrams and Victoria Petrock.

Clubhouse competitors emerge as Spotify, LinkedIn, Facebook, and others pile in

Clubhouse competitors emerge as Spotify, LinkedIn, Facebook, and others pile in

Audio
Apr 19, 2021

On today's episode, we discuss the Clubhouse competitors that keep emerging in the social audio space: Who are they, does their proposition make sense, and will they succeed? Tune in to the discussion with eMarketer forecasting analyst Peter Vahle and principal analyst at Insider Intelligence Jeremy Goldman.

The Weekly Listen: Back to the 'office,' video safe havens, and Facebook speed dating

The Weekly Listen: Back to the 'office,' video safe havens, and Facebook speed dating

Audio
Apr 16, 2021

On today's episode, we discuss what "going back to the office" may actually mean, the dawn of “tiered-access journalism,” video safe havens for brands, possible surges in travel plans, Facebook's new video speed dating app called Sparked, why the Rubik's Cube was invented, and more. Tune in to listen to the discussion with eMarketer principal analysts Jillian Ryan and Jeremy Goldman, and analyst at Insider Intelligence Blake Droesch.

How big can Amazon get, Best Buy's membership program, and foot traffic recovery

How big can Amazon get, Best Buy's membership program, and foot traffic recovery

Audio
Apr 15, 2021

On today's episode, we discuss Amazon's current size, how much more of the market it might swallow, and whether others could ever compete. We then talk about Best Buy's new membership program, Instacart, DoorDash, and Walmart getting into financial services, and how much in-store foot traffic has recovered in 2021. Tune in to the discussion with eMarketer analysts at Insider Intelligence Daniel Keyes and Blake Droesch.

The Ad Platform: What to expect from the AppTrackingTransparency update

The Ad Platform: What to expect from the AppTrackingTransparency update

Audio
Apr 14, 2021

Apple plans to roll out a major update to iOS this spring, requiring an opt-in before apps can track users across channels. "Behind the Numbers" host Marcus Johnson turns the tables on eMarketer principal analyst at Insider Intelligence Nicole Perrin to ask about the latest research on AppTrackingTransparency opt-ins, the China Advertising ID (CAID), and how advertisers are preparing.

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