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EMarketer Podcast Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for EMarketer Podcast

Around the World: How the king’s coronation and other major events will impact retail and marketing

Audio
Apr 21, 2023

On today’s episode, host Bill Fisher is joined by our analysts Paul Briggs, Matteo Ceurvels, and Carina Perkins to talk about the upcoming crowning of King Charles III in the UK, other major events around the world, and what sort of effects they will have on retail and marketing.

The Daily: HBO Max + Discovery+ = Max, Montana is about to ban TikTok, and ChatGPT the travel advisor

Audio
Apr 20, 2023

On today's episode, we discuss whether there's room in people's streaming lives for the new service "Max," the significance of Montana preparing to become the first state to ban TikTok, why Expedia wants ChatGPT to be your travel advisor, a March Madness finals ratings surprise, YouTube TV launching its multiview feature, where the tradition of sports jersey numbers being retired came from, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of Briefings Jeremy Goldman, and director of forecasting Oscar Orozco.

The Daily: How much search ground will Google lose, Peacock enters the metaverse, and are people sick of subscriptions?

Audio
Apr 19, 2023

On today's episode, we discuss whether Microsoft’s AI-powered Bing can take share from Google, if social platforms can compete with Amazon on product search, and what to make of the idea that Apple might release its own search engine. "In Other News," we talk about what watching Peacock in the metaverse looks like and how people feel about all of their subscriptions. Tune in to the discussion with our director of forecasting Peter Newman and analyst Max Willens.

Reimagining Retail: Canadian and US brands—Why they succeed (or fail) in each other's markets

Audio
Apr 18, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why US home improvement company Lowe's didn't work out in Canada, why Canadian athletic apparel retailer lululemon athletica succeeded in the US, and which Canadian brands would prosper in the US if they chose to fly south. Join our analyst Sara Lebow as she hosts analyst Paul Briggs and vice president of content Suzy Davidkhanian.

The Banking & Payments Show: Gen Z and banking

Audio
Apr 17, 2023

On today's episode, we break down everything there is to know about banking and the Gen Z demographic. In our “Headlines” segment, we discuss the article our analyst Tyler Brown published a few weeks ago about Greenlight, a neobank for kids, teens, and families. In “Story by Numbers,” the conversation revolves around why Gen Z is different from other generations and how banks need to cater to their mobile preferences. And in “For Argument’s Sake,” host Rob Rubin takes the position that in 10 years, there will be fewer than 500 consumer banks. Tune in to the conversation between Rubin and analysts Tyler Brown and Tiffani Montez.

The Daily: How ChatGPT will change media and ads, retail media boosts advertising, and the EV race in the US

Audio
Apr 17, 2023

On today's episode, we discuss what to make of Microsoft putting ads in its AI-powered Bing Chat platform, the biggest pitfalls of companies using generative AI, and publishers' concerns about AI chatbots cutting readership. "In Other News," we talk about how much retail media networks are actually boosting the US ad market and which car manufacturers are leading the US electric vehicle (EV) race. Tune in to the discussion with our analysts Gadjo Sevilla and Max Willens.

The Daily: US sports betting's explosion, how people feel about owning crypto, and Substack's new Notes feature

Audio
Apr 14, 2023

On today's episode, we discuss how sports betting in the US became an overnight market and how many folks will own cryptocurrency going forward. "In Other News," we talk about Substack's new tweet-like feature "Notes" and how YouTube is pricing NFL Sunday Ticket. Tune in to the discussion with our director of forecasting Peter Newman and analyst Andrew Spink.

The Weekly Listen: Is AI actually coming for your job, do customers care about values, and the subscription divide

Audio
Apr 13, 2023

On today's episode, we discuss whether generative AI is actually coming for your job, how much customers really care about a company's values, whether there is a subscription divide among groups of people, whether audiobooks could be the next frontier for advertising, some karaoke facts, and more. Tune in to the discussion with our analysts Evelyn Mitchell and Max Willens and vice president of Briefings Stephanie Taglianetti.

The Daily: Advertisers aren't going back to Twitter, Lemon8 takes off, and TikTok's new 'Series' feature

Audio
Apr 12, 2023

On today's episode, we discuss why advertisers aren't returning to Twitter, what the impact of the new blue check mark will be, and whether folks actually want to pay for social media. "In Other News," we talk about the potential of TikTok's sister app Lemon8 and what to make of TikTok's new "Series" feature. Tune in to the discussion with our analyst Jasmine Enberg.

Reimagining Retail: US retail’s physical exam—Inflation growth slows, a banking meltdown, and symptoms to watch

Audio
Apr 11, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we conduct a physical examination of the US retail space: what do our new forecasts tell us, which categories are leading the charge (or struggling), and how is the banking debacle weighing on consumers purchasing decisions? Then for "Pop-Up Rankings," we rank the top four symptoms to pay attention to over the coming months. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Zak Stambor.

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The Daily: How ChatGPT will change healthcare, bad reviews become positive change, and subscription primary care

Audio
Apr 10, 2023

On today's episode, we discuss early initiatives to integrate generative AI into healthcare, the ways in which ChatGPT in healthcare could become a huge liability, and how chatbots can boost patient engagement. "In Other News," we talk about how to turn bad reviews into positive change and how ChristianaCare's subscription primary care offering is a little bit different. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.

The Daily: Is co-viewing ruining the promise of CTV, a road map for Netflix games, and a Netflix Basic with Ads milestone

Audio
Apr 07, 2023

On today's episode, we discuss whether watching TV with other people ruins the potential of targeted connected TV (CTV) ads, who's winning the CTV advertising race, and how CTV stacks up against traditional TV ad spending. "In Other News," we talk about Netflix's road map for video games and what to make of its 1 million user milestone for its ad tier. Tune in to the discussion with our analyst Paul Verna.

The Weekly Listen: How to think about community, Apple Pay Later arrives, and in-store robots are here

Audio
Apr 06, 2023

On today's episode, we discuss why brands should be thinking more about community; Apple rolling out its buy now, pay later offering; consumers' shipping priorities; H&M's new resale program; what in-store retail robots can do; facts about US national parks; and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, vice president of content Suzy Davidkhanian, and analyst Blake Droesch.

The Daily: What to make of GPT-4, 3D 'holoportation,' and do brands need a digital avatar?

Audio
Apr 05, 2023

On today's episode, we discuss the significance of GPT-4, calls for a pause on AI development, and what to make of ChatGPT being banned in Italy. "In Other News," we talk about whether 3D "holoportation" will catch on and why brands might need a digital avatar outside of the metaverse. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

Reimagining Retail: How young people will change shopping by 2025, and the brands that will have staying power

Audio
Apr 04, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the preferred shopping channels for Gen Z shoppers, what gets teens to buy, and which innovations in payments will influence spending. Then for "Pop-Up Rankings," we rank the top four brands that will have staying power with teens come 2025. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.

The Banking & Payments Show: The SVB debacle—Looking ahead

Audio
Apr 03, 2023

On today's episode, we dive deeper into the banking debacle created by Silicon Valley Bank’s meltdown in order to see what the path forward will look like. In our “Headlines” segment, we discuss the challenges startups that banked at SVB are currently facing and how some existing banks are treading lightly with SVB’s former customers—while others are embracing them. In “Story by Numbers,” we turn the spotlight toward consumer trust in banks. And in “For Argument’s Sake,” we debate whether fintechs will need to operate in an environment with more regulatory scrutiny. Tune in to the conversation between host Rob Rubin and our analysts Tiffani Montez and Jenna McNamee. Listen and subscribe today.

The Daily: Why is no one talking about Apple vs. Amazon, TikTok's advertisers, and brands' environmental claims

Audio
Apr 03, 2023

On today's episode, we discuss why Apple and Amazon will be the two most consequential advertising companies for the rest of the decade, the ceiling on their streaming ambitions, and how their tech and health investments stack up. "In Other News," we talk about whether TikTok has been able to reassure advertisers after its recent government hearing and the Federal Trade Commission outlining how companies should communicate their environmental claims. Tune in to the discussion with our director of Briefings Jeremy Goldman.

The Daily: Streaming TV's price ceiling, Roblox's new ad rules, and why Walmart+ resonates with affluent consumers

Audio
Mar 31, 2023

On today's episode, we discuss how recent YouTube TV price hikes will affect subscriptions, whether streaming TV actually costs less than cable, and if a sports streaming hub is a viable product. "In Other News," we talk about what Roblox's new ad rules will do to the metaverse and why Walmart+, Walmart's membership program, is resonating with high-income shoppers. Tune in to the discussion with our analyst Daniel Konstantinovic.

The Weekly Listen: Quality of life on the internet, Apple's mixed reality expectations, and the new primetime

Audio
Mar 30, 2023

On today's episode, we discuss how the quality of life on the internet is changing, what to expect from Apple's imminent mixed reality headset, when the new primetime is, whether customers are too demanding or businesses aren't empathetic enough, how plane speeds have changed over time, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Max Willens.

The Daily: Has TikTok broken social media, how much time online is spent on social, and Meta's AR and VR plans

Audio
Mar 29, 2023

On today's episode, we discuss the effect TikTok has had on social media, what time spent on the platform looks like, and the impact of its new screen time limit for children and teens. "In Other News," we talk about whether social apps are taking up a bigger or smaller share of Americans' time spent online and what Meta's AR and VR hardware road map looks like. Tune in to the discussion with our analyst Debra Aho Williamson.

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