While the deal could bring in new revenue, integrating Expedia risks overcomplicating Uber’s app and driving users to competitors.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how buying alcohol online is different, what Uber’s shutdown of Drizly means for its retail media business, and how consumption habits are changing. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of alcohol. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of Briefings Jeremy Goldman.

US alcohol off-premises retail ecommerce sales will reach $6.85 billion this year, growing 6.1% over 2022, according to our forecast. Growth will reach double digits come 2026.

Evolving consumer behavior and easing regulations are opening new pathways for long-term growth.

DoorDash’s latest ad moves are designed with CPGs in mind: The delivery platform launched several new tools to make it easier for brands to build, manage, and measure campaigns.

Drizly is the latest company to roll out an ad network: The Uber-owned alcohol delivery service’s ad products may enable advertisers to run finely targeted multimedia campaigns.

Insider Intelligence spoke with Cathy Lewenberg, COO of online alcoholic beverage delivery platform Drizly.

In the US, three apps accounted for 86% of online engagement with alcohol delivery between March and May 2021, according to ShareThis.

Scott Braun, CMO of Drizly, speaks with eMarketer vice president of business development Marissa Coslov about trends in consumer spending behavior and ecommerce sales of alcoholic beverages during the coronavirus pandemic.

Since stay-at-home orders were put in place, more adults in the US have significantly increased their alcohol purchases.