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EMARKETER

Uber eyes Expedia acquisition for its super app ambitions

Article by Grace Harmon  |  Oct 17, 2024
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Uber eyes Expedia acquisition for its super app ambitions
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Digital Travel
Mobile Apps
US

The news: Uber is considering the acquisition of online travel agency Expedia to power its super app transformation, per the Financial Times.

  • Expedia, which is valued at about $20.6 billion, would be Uber’s largest acquisition to date.
  • Expedia’s stock rose 4.8% in the day after the Financial Times’ report, while Uber’s was down 1.8%.

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