As companies like Google and Microsoft expand power-hungry AI models, there’s an opening for startups to provide sustainable data center solutions.

The role of the CMO has expanded far beyond traditional marketing expectations. Despite high expectations and many challenges, CMOs can find new opportunities to lead successful teams and drive business growth. Four CMOs share their perspectives for this report.

Consumers take a cautious approach to back-to-school shopping: To drive shoppers to spend, Macy’s revamped its Epic Threads brand, Kohl’s added Limited Too, and Old Navy offered cash back.

We expect back-to-school sales to rise 2.9%: While that’s a far cry from rates over the past two years, it is markedly higher than in 2019.

As economic uncertainty lingers, the dust has yet to settle on the TV currency battlefield. We review what’s changed since last year and which networks support which Nielsen alternatives.

The cloud-based platform will offer personalization, modernization, and speed—but it will face big competition.

Marketing measurement is fragmented and inconsistent at most organizations. CMOs need to tie marketing measurement to business outcomes and operate as the connective tissue between the marketing team, the executive team, and other departments.

Connected TV and programmatic video ad spending continues to exceed expectations in the US.

In an increasingly digital world, we’re now seeing a range of regulatory changes to protect consumers and ensure an optimal digital experience. While data privacy may seem daunting on the surface, marketers can take action to ensure they are aligned with all of these privacy measures.

A PYMNTS report outlines how banks and third-party financial services companies can remove an impediment to winning over consumers’ trust by improving data-consent processes.

More US consumers than ever say they aren’t spending on the holidays: The expected rebound in holiday shopping hides the fact that many consumers are keeping their wallets closed, while others are turning to buy now, pay later plans for gifts they can’t afford.

Thanksgiving store closures return thanks to shifting consumer habits: Increasing online shopping and earlier deal-seeking, plus criticism over opening on Thanksgiving Day, could lead many retailers to forgo the trend for good—Target has already committed to doing so.

After mostly missing out on a year of holiday fun, data shows that US consumers are excited to get back into the swing of things this year.

The email inbox is valuable territory for marketers looking to guide consumers through the purchase journey.

The banking giant topped a J.D. Power ranking of US customers’ satisfaction with retail banks’ financial advice—an offering with potential to keep branches open despite digital disruption.

Wildly speculative auction prices for everything from the first tweet to virtual real estate suggest the blockchain hype is getting out of hand.

Learn about the three surprise successes Suzanne Kounkel, CMO of Deloitte, saw during a tough year and hear her inspiring advice for female executives. Watch Industry Voices, a conversation between Suzanne and Marissa Coslov, vice president of business development at Insider Intelligence, in celebration of Women’s History Month.

The financial services sector will continue to increase its investments in digital advertising this year despite the pandemic. Shifting consumer behavior toward digital banking services and heightened interest in personal finance has given financial services companies good reasons to continue advertising.

Amid the countless (mostly unpleasant) surprises brought on by the coronavirus pandemic, one development was entirely predictable: the surge in online ordering of groceries and other essential items.