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Customer retention Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Customer retention
Temu, Shein win more repeat shoppers as ad blitzes pay off

Temu, Shein win more repeat shoppers as ad blitzes pay off

Article
Jun 12, 2024

US consumers shop frequently with Temu and Shein, despite trust issues: Both Chinese retailers are winning more repeat customers than established players like eBay and Etsy.

How some big banks are trying to redefine ‘the branch experience’

How some big banks are trying to redefine ‘the branch experience’

Article
Jun 11, 2024

Building and renovating branches to align with their new vision is bringing them new business.

US Retail Loyalty Programs 2024

US Retail Loyalty Programs 2024

Report
May 15, 2024

The proliferation of loyalty programs has heightened competition, so retailers will have to dig deeper into their customer data to drive active participation.

Why big banks are losing longtime customers to community banks

Article
Mar 08, 2024

Customer stories reveal why credit unions and community banks are outpacing their larger counterparts in key growth areas.

Fintechs are beating traditional financial institutions in brand awareness—how are they doing it?

Fintechs are beating traditional financial institutions in brand awareness—how are they doing it?

Article
Feb 26, 2024

We look at how some major fintechs’ marketing strategies helped put them on the map.

Canada’s midsize banks outshine the Big Five in customer service

Canada’s midsize banks outshine the Big Five in customer service

Article
Oct 25, 2023

Large Canadian banks saw a decline in customer satisfaction from 2022, with midsize banks performing better in a few key areas.

CFPB’s proposed new rule paves the way for US open banking

CFPB’s proposed new rule paves the way for US open banking

Article
Oct 23, 2023

The CFPB's proposed Personal Financial Data Rights rule accelerates progress toward open banking in the US, changing the game for customer retention.

Banks should follow fintech’s example to bridge the Latino banking divide

Article
Oct 02, 2023

FIs must prioritize inclusion of the booming Latino community, which faces barriers in traditional banking—but shows high fintech engagement.

Banking customer priorities vary by credit score, demanding targeted marketing efforts

Article
Sep 27, 2023

Whether consumers prioritize trust, data protection, or convenience depends on their credit scores, underscoring the need for financial institutions to combine these elements and target their marketing efforts.

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Why digitally native brands struggle without traditional retail strategies

Why digitally native brands struggle without traditional retail strategies

Article
Aug 25, 2023

Digitally native vertical brands (DNVBs) have a long way to go to catch up to established brands. While established brands will make up $134.55 billion in D2C ecommerce sales in 2023, digitally native brands will make up just $34.84 billion, according to our March 2023 forecast.

Banks can personalize the customer experience with a social take on social media

Banks can personalize the customer experience with a social take on social media

Article
Jun 20, 2023

Banks can super-charge the customer experience through open communication via social media channels.

What the ‘recession-proof’ pet care category shows about retail ecommerce

Article
Jun 15, 2023

Inflation for pet food and services was over 10% in April, according to the US Bureau of Labor Statistics. But the category has won a reputation of being somewhat recession-proof, thanks to its necessity for pet owners. “People will be spending more on the pets that they have already, despite the fact that it’s been a relatively inflation-wary populous,” said our analyst Jeremy Goldman on a recent episode of our “Behind the Numbers: Reimagining Retail” podcast.

DoorDash and Uber Eats deliver solid results in Q1

Article
May 04, 2023

DoorDash and Uber Eats deliver solid results: That’s thanks to their strong customer retention, which will prove important if the economy worsens.

Kohl’s, Michaels, David’s Bridal launch marketplaces

Kohl’s, Michaels, David’s Bridal launch marketplaces

Article
Mar 31, 2023

Kohl’s, Michaels, and others launch third-party marketplaces to boost shopper appeal: At the same time, Wish, Zalando, and Amazon are focusing on improving customer satisfaction and reducing returns.

Restaurants double down on loyalty programs to retain customers, maximize revenues

Restaurants double down on loyalty programs to retain customers, maximize revenues

Article
Mar 25, 2022

Restaurants scramble to roll out loyalty programs: Hardee’s, IHOP, and Carl’s Jr. are the latest chains to leverage loyalty to offer personalized experiences and deepen relationships with consumers.

Quip's VP of growth talks D2C models, podcast ads, and making a toothbrush as cool as Nikes

Interview
Aug 12, 2021

Shane Pittson is the vice president of growth at oral-care provider Quip, overseeing advertising efforts and consumer research, optimizing lifetime value and customer acquisition costs, and improving retention rates. We recently spoke with Pittson about creating buzz for a brand, gaining retail distribution, Quip's brief stint on dating apps, and more.

How the Acceleration to Ecommerce Has Changed Crocs’ Short- and Long-Term Plans

Article
Sep 24, 2020

Over the past few months, retailers have experienced an ecommerce boost as a result of the pandemic and overall change in consumer shopping behavior.

Q&A: Uncommon Goods' Brian Hashemi Talks Social Media Investments and Customer Retention

Article
Aug 18, 2020

The retail industry has faced major changes this year, both good and bad. Companies have had to adjust budgets, reimagine marketing efforts and adapt to new consumer behaviors. Uncommon Goods, an eco-conscious online and catalog retailer of unique gifts, is no stranger to this variety of operational shifts brought on by the pandemic.

As Consumers Continue to Shelter in Place, Alcohol Purchases Increase

As Consumers Continue to Shelter in Place, Alcohol Purchases Increase

Article
Jul 13, 2020

Since stay-at-home orders were put in place, more adults in the US have significantly increased their alcohol purchases.

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