Subscription benefits could lure younger switchers, but serving 9.6M customers may prove costly.

Chewy gains recurring sales, while Petco’s perks reset shows why redemption is not the goal.

Mail-order pharmacies outperform stores digitally. Better online tools can ease medication access and strengthen retention.

High satisfaction rates hide weak perceived value, risking retention.

The nationwide expansion gives budget-conscious shoppers another reason to visit as furniture demand remains uneven.

Consumers are collecting memberships much faster than they're building habits. The average consumer now belongs to 17.4 loyalty programs, up 60% over the past decade, according to Upside’s “Escaping the loyalty plateau” report. But active participation has risen just 8% over the same period, to 8.4 programs.

Ongoing benefits can be more compelling than rates in earning primary banking relationships.

Chime's investing feature shows the battle now hinges on owning the customer relationship.

The warehouse club partners with Weight Watchers to expand its wellness bundle.

Walmart is aligning Walmart Connect, Walmart Connect International, and Sam's Club Connect (formerly Sam's Club Member Access Platform) around shared technology, platforms and capabilities while maintaining separate brand identities. The goal is to simplify how advertisers buy, measure, and scale retail media campaigns.

This FAQ covers how much consumers spend on subscriptions, where fatigue is emerging, and how brands keep recurring revenue durable.

More flexible loyalty benefits could strengthen both customer retention and retail media appeal.

Walmart+ and Lowe’s use lifestyle perks to stay top of mind.

Customer experience (CX) is becoming one of the most important drivers of sustainable growth as retention, trust, and loyalty take priority over acquisition alone. In this video, Principal Analyst Kelsey Voss explores why CMOs are investing more heavily in CX—and how organizational alignment, AI, and journey consistency are shaping long-term customer relationships.

Thoughtful follow-ups from store associates strengthen customer retention and boost lifetime value.

Mobile banking is no longer a primary driver of switching, shifting differentiation to feature innovation. Our sixth annual study reveals which features consumers value most and which banks are delivering.

This FAQ explores why event marketing is growing, what new technologies are changing the event landscape, and how marketers should approach event strategy in 2026.

CMOs are expanding their mandate beyond acquisition to include customer experience (CX) as a structural growth lever. But silos, fragmented data, and rushed AI adoption threaten retention. Alignment now determines whether CX builds loyalty or fuels churn.

After two years focused on footwear, New Balance is expanding its Reconsidered resale program into apparel, bringing the model to a broader portion of its business. The move underscores how quickly resale has scaled across retail, as more brands establish formal programs.

This FAQ explores the main types of loyalty programs and how retailers can use them to drive lasting customer relationships.