Restaurants scramble to roll out loyalty programs: Hardee’s, IHOP, and Carl’s Jr. are the latest chains to leverage loyalty to offer personalized experiences and deepen relationships with consumers.

Amazon is boosting its Prime membership fee: As subscriber growth slows and ecommerce costs rise, the retail behemoth banks on loyalty and a wide array of services to keep users from canceling.

Find out what you’ll need to build effective B2B ecommerce strategies

Digital trust—the confidence that bank customers have in their providers’ digital channels—is a precious commodity for banks. As competitive and cybersecurity threats abound, trust will be their advantage to lose.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring Scott Weller, co-founder and chief technology officer, SessionM, a Mastercard Company. He will share how experts expect the loyalty landscape to continue to evolve in the year ahead and the new approaches brands are using to drive success in 2021.

Retailers often focus on customer acquisition—a costly prospect—at the expense of customer retention. Instant gratification can be a bigger incentive than building loyalty over time.

In this webinar, eMarketer moderated a Tech Talk Tuesday presentation featuring Oracle Bronto's Greg Zakowicz, senior commerce marketing analyst, who discusses the importance of post-purchase messaging, including types of promotional sends that continue engagement and metrics that impact win-back strategy.

Irvin Gray, head of marketing at wireless charging provider Chargifi, discusses how loyalty strategy plays out as the company works to acquire customers and grow its business in the early stages.

360i's Laurence Blanchard and Chris Chobanian discuss why engagement metrics are critical for understanding the effect of marketing efforts on KPIs like loyalty.