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Customer loyalty Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Customer loyalty
There’s a shocking rise in fraudulent return practices

There’s a shocking rise in fraudulent return practices

Article
Dec 16, 2024

Return fraud is accelerating: That's forcing retailers to evolve beyond traditional prevention methods.

Consumers are more likely to punish than reward a brand for its values

Article
Nov 25, 2024

Brands can’t afford to take their value-based propositions lightly: Roughly 2 in 3 consumers have stopped or reduced purchasing from brands that conflict with their values.

Data Drop: 4 Charts on US Digital Account Openings

Data Drop: 4 Charts on US Digital Account Openings

Report
Nov 08, 2024

US financial institutions (FIs) will face low digital account growth over the next few years. But some customer groups will have higher growth potential than others, and FIs must understand how to build relationships with them.

Returnless refunds gain traction as retailers try to avoid alienating shoppers

Article
Nov 04, 2024

Retailers turn to returnless refunds to cut costs and boost loyalty: Amazon, Walmart, and Chewy are among the companies that rely on flexible returns policies to keep shoppers in the fold.

Retailers can drive repeat buys by improving their post-purchase experience

Article
Oct 17, 2024

Retailers can distinguish their brands via the post-purchase experience: A handwritten note, branded packaging, or free gifts with an order are more likely to inspire repeat purchases.

Insights report: Redefining customer loyalty | Sponsored Content

Article
Oct 14, 2024

Despite making frequent purchases, only 10% of customers are truly loyal to a specific brand, new research from Cardlytics found. Brands can boost growth by targeting nonloyal shoppers and increasing their spending share.

What Harris or Trump wins could mean for US financial institutions

Article
Oct 01, 2024

Banks should plan to adjust their products to meet changing customer needs and sentiment, while considering changing financial regulation.

How some big banks are trying to redefine ‘the branch experience’

How some big banks are trying to redefine ‘the branch experience’

Article
Jun 11, 2024

Building and renovating branches to align with their new vision is bringing them new business.

GenAI and the Consumer Purchase Journey

GenAI and the Consumer Purchase Journey

Report
Mar 22, 2024

Payment providers are tapping genAI to personalize marketing offers and virtual assistants while streamlining customer checkout. These tools could help providers monetize transaction data and help merchants drive sales.

Retail executives worldwide say physical stores add a personal element to the customer experience

Retail executives worldwide say physical stores add a personal element to the customer experience

Article
Jan 18, 2024

42% of retail executives worldwide say the most important role of physical retail as omnichannel buying evolves is to provide an in-person component to the customer experience (CX), according to April 2023 data from Bain and Aptos.

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CFPB’s proposed new rule paves the way for US open banking

CFPB’s proposed new rule paves the way for US open banking

Article
Oct 23, 2023

The CFPB's proposed Personal Financial Data Rights rule accelerates progress toward open banking in the US, changing the game for customer retention.

Top Q4 digital trends for retail | Sponsored Content

Article
Oct 13, 2023

To retain existing customer relationships and forge new ones, Adobe’s 2023 Digital Trends: Retail in Focus report found that crafting impactful, hyperpersonal shopping experiences is essential. Learn how retail leaders can meet consumers’ rising expectations across all channels for a more efficient year’s end.

The Container Store’s digital approach to creating a ‘happy place’ for customers

Article
Aug 25, 2023

“We all want to create that aura and the air of excitement so the customer across all channels can say, ‘It is indeed my happy place we’ve got here,’” Dhriti Saha, COO of The Container Store, said at eTail Boston this week.

As consumers pull back on discretionary purchases, Macy’s leans into higher-margin private labels

Article
Aug 11, 2023

Macy’s looks to private labels to boost its bottom line: As consumers pull back on discretionary spending, retailers are turning to private labels to differentiate their merchandise and improve margins.

Banks losing out on new customers must bring innovation to the customer experience

Banks losing out on new customers must bring innovation to the customer experience

Article
Jun 13, 2023

Along with digital upgrades, banks must improve the customer experience with relevant products and services.

Easy customer acquisition strategies require hard work for long-term success

Article
Jun 06, 2023

Banks that win customers through high savings rates or acquisitions still need to put in work to earn customer trust and loyalty.

Retail Memberships Forecast 2023

Retail Memberships Forecast 2023

Report
May 08, 2023

Amazon, Costco Wholesale, and other retailers now face an uphill battle to win recurring revenues in the era of subscription fatigue.

4 ways CPG brands and retailers can drive sales amid inflation

Article
Apr 21, 2023

Inflation is starting to ease, but consumers remain cautious with their spending. This puts pressure on consumer packaged goods (CPG) brands and retailers to attract customers without affecting the bottom line.

How returns policies affect customer retention

How returns policies affect customer retention

Article
Sep 09, 2022

Charging for returns is an easy way to lose customer loyalty: Retailers need to think of returns as an extension of the customer experience—and not just a cost to be managed.

As Starbucks and J.Crew enhance their rewards programs, consumers crave simplicity

As Starbucks and J.Crew enhance their rewards programs, consumers crave simplicity

Article
Aug 05, 2022

Retailers enhance their rewards programs as inflation shifts consumer spend: But that’s easier said than done, as overly complex rewards can steer away customers rather than encourage their loyalty.

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