In this Tech Talk webinar presentation, you'll learn which product content can improve discoverability, conversion rates, and grow market share for your brand. We'll also share insight from leading brands and more than 30 million product pages to show how you can create a successful product content strategy and win on the highly competitive digital shelf.

In this Tech Talk webinar presentation, you'll discover how to increase revenue from your website by leveraging artificial intelligence (AI) and machine learning to understand when your customers aren't going down the right path, or when they're lost on your site.

In this on-demand Meet the Analyst Webinar, eMarketer principal analyst Lauren Fisher breaks down how successful companies make sense of customer engagement by mapping the customer journey and examining the metrics that matter.

In this webinar, eMarketer moderated a Tech Talk Tuesday presentation featuring Oracle Bronto's Greg Zakowicz, senior commerce marketing analyst, who discusses the importance of post-purchase messaging, including types of promotional sends that continue engagement and metrics that impact win-back strategy.

Eli Chapman, senior vice president and managing director of media at R/GA, discusses how CPGs—which historically lack first-party data—approach programmatic ad buying today.

Mark Donohue, eBay's head of industry, talks about how the company works with advertisers and how it makes ads relevant to its customers' shopping journeys.

A survey of retail executives showed that outperforming brands tend to offer more functionality on their mobile websites than their desktop sites.

This report contains a framework for making sense of customer engagement metrics at one’s organization. It shares requirements for putting that framework to use and gives examples of companies successfully navigating customer engagement efforts.

Ikechi Okoronkwo, director of marketing sciences at Mindshare North America, discusses how the agency helps clients build a measurement framework to map customer engagement back to business success.

Nathalie Choy, national manager of digital, social and CRM marketing at Kia Motors America, discusses the challenges that come with unifying customer data and analytics in order to improve customer engagement.