AI becomes a must-have tool for retailers: Dick’s Sporting Goods, Levi’s, Panera, and others are relying on the technology across all areas of their businesses.

Financial institutions raced to modernize digital channels at the pandemic’s onset. Now, an economic downturn puts the onus on CMOs to personalize messaging, products, and services to acquire, retain, and upsell customers more efficiently.

The market’s appetite for personalization technology keeps growing: As investors see more brands prioritizing customer engagement, CX platform Insider becomes one of the few female-led SaaS unicorns in the world.

Third-party cookies may be going away, but first-party data is still yours to own, manage, and protect

With customer-obsessed brands betting big on personalization at scale, customer experience leaders face urgent decisions on just where, when, and how to place those bets

As sales increase and scale across multiple channels, and business operations become more complex, automation is key to driving growth and keeping up with the pace of change.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Merkle’s Shirli Zelcer, head of analytics and data, Scott Nuernberger, senior vice president, analytics, Amanda Gessert, analytics solution lead, and Alice Harmon, senior director, customer analytics, health. They shared how analytics ensures a systematic means of evaluating outcomes, and improving the overall process.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Adobe’s Bridgette Darling, senior product marketing manager, and M2 Partners’ Jill M. Speirs, president and CEO. They discussed how to optimize the entire customer journey with intelligent decisioning and insights.

The most successful brands stand out today because they provide personalized experiences, delivered as timely digital journeys across channels. But to do this, marketers need a way to segment prospects early on no matter where their journey begins.

To effectively understand and adapt to consumer shopping trends this holiday season, a measurement framework that prioritizes business outcomes is key.

Consumers’ routines, priorities and needs have shifted dramatically this year, and holiday shopping will be no exception. Google shares ways to help retailers retain new customers, flex with demand and other strategies to come out ahead.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Subaru of America’s Shera Polzer, manager of information technology, CRM, and Rufus Frazer, senior data scientist, along with Merkle's Kurt Gottzandt, architect for campaign management platforms. They shared Subaru’s journey toward data-driven marketing.

Neustar's Devon DeBlasio says that as brands step back and reevaluate marketing strategies during the coronavirus pandemic and beyond, they should also rethink the way they communicate consumer privacy and identity, given advancements in identity resolution.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Merkle's customer analytics team, Beth Sanville, vice president, Shirli Zelcer, COO, and Jordan Cardonick, senior director. They discussed today’s disrupted customer journey and how marketers can elongate the funnel until customers are ready to buy once again.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring Marc Vermut, vice president of marketing solutions at Neustar, and Mark Myers, senior vice president of customer success at iSpot.tv. They will share an innovative way to look at measurement to solve omnichannel marketing problems and more, inclusive of TV.

Most companies prioritize customer experience efforts, but few have mastered them. This report looks at ongoing customer experience challenges and highlights success with select elements.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation, featuring Lucas Sommer, director of marketing at LeadsRx, and Thomas Galati, digital sales director at Diray Media. They revealed their four secrets to leveraging attribution.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Devon DeBlasio, product marketing director at Neustar. He discussed how to build a predictive and effective audience segmentation strategy for the modern omnichannel journey.

To deliver an effective customer experience, marketers must first identify their customers and audiences. This report focuses on how marketers identify audience segments and target groups today.

This report will guide marketers through a customer journey mapping exercise and explore why and how different content can be implemented throughout the life cycle.