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Current Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Current
Micro-investing app Acorns acquires kid-focused GoHenry for undisclosed sum

Micro-investing app Acorns acquires kid-focused GoHenry for undisclosed sum

Article
Apr 04, 2023

Acorns acquired the youth-focused bank app to enter the European market and address customers’ full financial life cycles.

Spotlight: US Neobank Emerging Features Benchmark 2022

Spotlight: US Neobank Emerging Features Benchmark 2022

Report
Dec 09, 2022

This fourth annual study ranks the four largest US neobanks by customers based on their support of 47 emerging mobile banking features, weighted by consumer demand for each feature.

Spotlight: US Neobank Digital Trust 2022

Spotlight: US Neobank Digital Trust 2022

Report
Sep 13, 2022

Neobanks face a widening gulf with incumbents on digital trust. These disruptors must prioritize ways to build up this key commodity amid unprecedently difficult market conditions.

US Banking Digital Trust Benchmark 2022

US Banking Digital Trust Benchmark 2022

Report
Aug 26, 2022

US banks are facing a consumer crisis of faith amid market turmoil. The trust-building actions banks take now will determine how their customer relationships fare in the future.

Neobanks Confront Uncertainty

Neobanks Confront Uncertainty

Report
Jul 26, 2022

A looming recession and economic turmoil will hinder neobanks’ ability to get in the black. They’ll have to fight to create profitable and sustainable growth—and put investors’ and customers’ minds at ease.

US Account Opening Benchmark 2022

US Account Opening Benchmark 2022

Report
Jul 01, 2022

In 2022, US consumers will collectively open 13.1 million new bank accounts via digital channels, per our estimates. We stack up the mobile account opening experiences of the 10 largest US banks (by domestic asset size) and the four largest US neobanks (by users) based on our analysis of 35 emerging features.

Current’s ‘hybrid’ DeFi approach could help win over younger customers

Current’s ‘hybrid’ DeFi approach could help win over younger customers

Article
Apr 05, 2022

The US challenger’s plan to mix decentralized finance with traditional banking in a “hybrid finance” approach could shore up its appeal to younger users.

US watchdog seeks more outcome-oriented data on unbanked and underbanked

US watchdog seeks more outcome-oriented data on unbanked and underbanked

Article
Mar 14, 2022

Data from the FDIC, NCUA, and the Office of the Comptroller of the Currency (OCC) on outcomes of initiatives targeting the underserved would also have value for banks.

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The OCC’s suggested overdraft overhaul would hit banks’ bottom lines

The OCC’s suggested overdraft overhaul would hit banks’ bottom lines

Article
Dec 13, 2021

The dominoes may already have fallen, based on the regulator’s conclusions about the controversial practice and the CFPB’s plans for “regulatory interventions.”

US Neobank Emerging Features Benchmark 2021

US Neobank Emerging Features Benchmark 2021

Report
Nov 30, 2021

This benchmark evaluates four US neobanks across seven categories and weights their scores according to the results from a survey of US mobile banking users. It highlights the most in-demand mobile banking features that an incumbent, fintech, or neobank can offer to attract, retain, or monetize users.

The Banking CMO Report

The Banking CMO Report

Report
Oct 26, 2021

In this report, we explore how digitization is reshaping the banking CMO’s role, responsibilities, and priorities through exclusive interviews with 10 banking industry CMOs in the US and Canada.

College financial planning platform acquisition helps JPMorgan Chase hook younger demographic

College financial planning platform acquisition helps JPMorgan Chase hook younger demographic

Article
Sep 24, 2021

A financial planning platform for students will offer valuable tools to 17- to 24-year-olds and may win their long-term loyalty and retention.

The US Digital-Only Banking Revolution

The US Digital-Only Banking Revolution

Report
Sep 15, 2021

Digital-only banks—and neobanks in particular—have emerged as potent threats to incumbents, and many disruptors that could further shake up the US banking market loom large. But incumbents can still secure digital account holders by adopting digital best practices championed by challengers.

The Banking Heads of Digital Report

The Banking Heads of Digital Report

Report
Aug 27, 2021

Through our exclusive interviews with heads of digital at 12 of the largest financial institutions and three top neobanks across the US, UK, and Canada, this report illuminates the biggest challenges and opportunities these executives are facing. 

Revolut leaps to the front of the UK pack as it eyes international expansion

Article
Jul 16, 2021

This latest funding round adds to its war chest, providing ample gunpowder to deploy as it looks to expand its products’ breadth and geographic reach.

Chime leads digital-first banking apps in downloads in H1 2021

Article
Jul 02, 2021

Coming in at No.1 confirms that it’s the preeminent neobank in the US—but it still could use a national banking charter to help build trust and hang onto its growing customer base.

Huntington adds to its customer safety net with early paycheck access

Huntington adds to its customer safety net with early paycheck access

Article
Jul 01, 2021

The US regional bank joins other incumbents that have recently added a feature which used to be a differentiator for neobanks—and broadens its safety net for customers in need of short-term financing.

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