In this podcast episode, we discuss if ‘Summerween’ is here to stay, which retail shopping holiday is most likely to expand, and how all of this affects shopping behavior. Listen to the discussion with Senior Director of Podcasts and guest host, Marcus Johnson, Principal Analyst, Sky Canaves, and Vice President of Content Suzy Davidkhanian.

On today’s podcast episode, we discuss how to increase basket size, how to break out of category while staying true to brand identity, and how to respond to TikTok trends without seeming like a brand responding to a TikTok trend. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President and Principal Analyst Suzy Davidkhanian and the CMO of True Religion Brand Jeans Kristen D’Arcy.

This year, plenty of campaigns showcased the innovation and creativity of the ad industry.

If it feels like podcasts have more ads, that’s because they do, according to data from our exclusive KPI partnerships. Podcast ad spend is increasing, and with it podcast ad load is on the rise. This year, US podcast ad spend will reach $2.28 billion, per our forecast. That’s a growth of 15.9% over 2023.

The SVB collapse has made them reconsider where they do their banking. We discuss what banks can do to stand out.

Focusing on culture, values, and relationships will help bring in new employees. And tech investment won’t just benefit customers.

Fewer potential buyers think they’ll make a deal next year, citing a recession, fears about talent retention, and fintech uncertainty as reasons why.

Just as agencies came to terms with the pandemic wave, they were forced to contend with the war in Ukraine, ongoing supply chain disruptions, global political polarization and unrest, soaring inflation, and concerns of a recession

Hispanic consumers have endured exceptional financial volatility—mostly bad—during the pandemic. Even in normal times, this population is a moving target, with its diverse components evolving in financial strength, degrees of acculturation, and digital engagement.

The coronavirus pandemic forced businesses to switch to a distributed employee model very abruptly. This report will detail the best management strategies for people and processes to make remote work sustainable.

Businesses struggling to align company objectives and employee behavior with digital transformation efforts should read this report to learn about goal-setting methodologies, collaboration tools and best practices for implementing these platforms.

Driven by gains in education and greater access to financial resources, the estimated buying power of US Hispanics is poised for growth, but Hispanic consumers and their shopping habits are often misunderstood or overlooked by marketers.

Businesses struggling to align company objectives and employee behavior with digital transformation efforts should read this report to learn about goal-setting methodologies, collaboration tools and best practices for implementing these platforms.

Many companies feel good about the progress they’ve made in digital transformation, but is that confidence stalling them from achieving true results? In this presentation, we pair qualitative insights with survey data to help marketers get a pulse check on their progress.

To drive and support digital transformation, marketing leaders must evolve their organization’s people, processes and partners. This report covers how modern marketing leaders can bring that to fruition.