AI is having a significant impact on Europe’s digital landscape. But tight regulatory constraints in some markets and a broader fragmentation across the region is resulting in uneven development. Brands, retailers, agencies, and ad platforms need to adapt to best ride the AI wave.​

After years of uncertainty, TikTok is regaining momentum with efforts in commerce, creators, and entertainment. But rising competition, regulatory pressure, and changing user behavior threaten its next phase of growth.

Gen Z loyalty isn’t driven by reach alone. Brands that prioritize community, cultural relevance, and authentic engagement are setting a new standard for retail marketing.

Meta builds creator cadence: New planner and bulk Reels tools steer creators toward steady, original output at scale.

US social network amplified content ad spending will match creator sponsored content revenues at $14.15 billion in 2027 before surpassing them in 2028, according to a February forecast from EMARKETER.

Replying to comments is the favorite way US creators engage with their audience at 29%, nearly six times the rate of in-person meetups and events (4.9%), according to a January survey from Influencer Marketing Factory.

Stablecoin-backed solutions are unlocking real-world use cases for gig workers.

The creator economy is now a core part of the digital marketing landscape. In this video, Principal Analyst Max Willens explains why creators are essential to marketers’ strategies, and how brands can set themselves up for success.

Video production tops the creator skill investment list at 22.4%, ahead of branding (20.0%), storytelling (14.3%), community building (12.8%), and AI tools (9.6%), according to a January survey from Influencer Marketing Factory.

Scheduled Trial Reels let creators time experiments globally, improving influencer campaign performance on Instagram.

Pinterest's new Promote a Pin turns posts into ads via mobile, pairing AI tips with real-time data to ease entry.

Its MotionVFX acquisition strengthens Creator Studio for in-house teams and agencies and ramps up competition.

Adobe pushed an AI-powered update to Firefly that signals a turning point for the tech in video production.

79% of marketers boost genAI spend as creators use AI for content to drive results—but trust and governance gaps remain.

What began as an audio-only medium now spans video formats, connected TV screens, and creator-driven content that rivals traditional television.

On today’s podcast episode, we discuss advertising around the 2026 Winter Olympics: how marketers tackled fragmentation across media channels, how creators were used by Olympic broadcaster NBCUniversal, and which campaign was the best — and why. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst and Editor Peter Allen Clark and Senior Director of Content Jeremy Goldman. Listen everywhere, and watch on YouTube and Spotify.

Unilever's CEO is doubling down on social, but 3.5% sales growth raises doubts about ditching mass reach.

After Libra/Diem’s failure to launch, the firm returns again to crypto with regulatory clarity.