Insurance advisors must earn trust by explaining tradeoffs before myths derail smart policy purchases.

Social networks still command attention, but time spent growth is slowing. As video reaches its limits and scrutiny intensifies on multiple fronts, platforms are chasing new ways to keep users engaged.

Gen Z’s digital world no longer fits into neat categories. Entertainment, commerce, and AI now overlap, while trust is harder to earn. Shifting discovery, media habits, and decision-making are reshaping consumer engagement.

TikTok is back on a growth path in Canada as advertiser confidence returns. But potential of new youth safety rules could limit audience growth, even as ad and commerce opportunities expand.

Creator videos capture 26% of viewing time: Creator content is now a core media buy, but brands will need stronger creator fits as competition rises.

Their new debit card highlights the opportunity for providers to serve creators as a distinct small-business segment

This month, direct marketing company Valpak is teaming up with Hallmark Channel to offer inventive sweepstakes to millions of households that receive its familiar blue envelope. The “From Mailbox to Movie Set” Sweepstakes gives participants a chance to appear in a walk-on role in an upcoming Hallmark Channel original movie. The promotion, which runs from June 28 through August 7, is part of a larger push by Valpak to engage its core audience with strategic partnerships while growing interest more broadly at mailboxes and online.

This FAQ covers YouTube advertising's scale, formats, and strategy considerations for 2026.

Adobe Express' Govind Balakrishnan sat down with EMARKETER’s Nate Elliott at our studio during Cannes Lions 2026 to discuss how creators and marketers can use AI to scale content without losing the originality, quality, and human touch.

This summer, Banana Boat rolled out a creator-led campaign to shine some light on consumer attitudes and to promote its “Sheer Sensitive” sunscreen line with social media, retail media networks, and Major League Baseball media channels.

AI changes creator playbooks: Cannes Lions showed platforms weaving AI into creator tools as marketers balance scale with credibility.

Google expands YouTube tools: New creator, trend, and AI insights tie planning, content, and ads into one fuller-funnel workflow.

While consumers trust doctors, they increasingly rely on AI and influencers for wellness advice, making misinformation more accessible and elevating the value of physician-backed brand content.

LinkedIn wants to be a B2B influencer hub: A new marketplace lets advertisers browse creator “cards” to find ideal partners.

Consumers are treating health and wellness as essential spending even in a tough economy. Social media and wellness culture are fueling demand for supplements, healthier food, and longevity products. At the same time, misinformation and pressure to stay healthy are increasing.

TikTok courts microdrama creators: Sundance tie-up trains short-form storytellers as brands eye booming, ad-ready series.

TikTok Shop is settling into a new phase as uncertainty about its future fades. Social commerce is maturing fast, but rising competition, shifting consumer habits, and tighter expectations are raising the stakes for brands.

AI is having a significant impact on Europe’s digital landscape. But tight regulatory constraints in some markets and a broader fragmentation across the region is resulting in uneven development. Brands, retailers, agencies, and ad platforms need to adapt to best ride the AI wave.​

After years of uncertainty, TikTok is regaining momentum with efforts in commerce, creators, and entertainment. But rising competition, regulatory pressure, and changing user behavior threaten its next phase of growth.

Gen Z loyalty isn’t driven by reach alone. Brands that prioritize community, cultural relevance, and authentic engagement are setting a new standard for retail marketing.