We forecast that US retail ecommerce sales of health, personal care and beauty products will surpass $53 billion this year, up 18.6% from 2018, making it the second-fastest growing category among those we track—slightly slower than food and beverage.

Subscriptions like Netflix and Spotify have successfully transformed the way people engage with media, but retail subscriptions are yet to transform the way people shop. So far, retail subscription boxes have seen momentum within the fast-moving consumer goods (FMCG) category—think companies like Blue Apron, Dollar Shave Club and Birchbox. Despite the waves these companies have made, are consumers actually ready to automate their purchases of everyday goods?

One sector seeing major growth is Walmart’s CPG categories. Although trailing Amazon in volume across nearly every category, Walmart’s year-over-year growth is substantial. According to an April 2019 release from marketing analytics platform Jumpshot, Walmart’s 2018 growth outpaced Amazon in five major CPG categories.

Grocery is the least penetrated but fastest-growing category in ecommerce today. Traditional brands and retailers need to understand why this channel shift is accelerating and adjust their marketing and selling strategies accordingly.

In this special webinar panel of eMarketer analysts you'll learn the market forces changing the ways consumers shop for consumer packaged goods, and the drivers affecting how CPG companies sell to consumers.

Amazon is already one of the top digital retailers in Canada. But that may not be the case with digital grocery, a highly competitive space where established players are vying to fill up virtual shopping carts. eMarketer spoke with Michael LeBlanc, founder and principal of M.E. LeBlanc & Company, about Amazon's role in the country's overall ecommerce landscape and its digital grocery sector.

Eli Chapman, senior vice president and managing director of media at R/GA, discusses how CPGs—which historically lack first-party data—approach programmatic ad buying today.

We forecast digital ad spending in Germany for 2018-2019 in five key industries, including spending on mobile.

We forecast digital ad spending in the UK for 2018-2019 in five key industries, including spending on mobile and in search and display.