Cpg Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Cpg
What's Driving More CPGs to Programmatic?
Interview
Oct 11, 2018
Eli Chapman, senior vice president and managing director of media at R/GA, discusses how CPGs—which historically lack first-party data—approach programmatic ad buying today.
Digital Ad Spending in Germany by Industry 2018
Report
Oct 04, 2018
We forecast digital ad spending in Germany for 2018-2019 in five key industries, including spending on mobile.
UK Digital Ad Spending by Industry 2018
Report
Aug 27, 2018
We forecast digital ad spending in the UK for 2018-2019 in five key industries, including spending on mobile and in search and display.
Powerful data and analysis on nearly every digital topic.
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