Grocery is the least penetrated but fastest-growing category in ecommerce today. Traditional brands and retailers need to understand why this channel shift is accelerating and adjust their marketing and selling strategies accordingly.

In this special webinar panel of eMarketer analysts you'll learn the market forces changing the ways consumers shop for consumer packaged goods, and the drivers affecting how CPG companies sell to consumers.

Amazon is already one of the top digital retailers in Canada. But that may not be the case with digital grocery, a highly competitive space where established players are vying to fill up virtual shopping carts. eMarketer spoke with Michael LeBlanc, founder and principal of M.E. LeBlanc & Company, about Amazon's role in the country's overall ecommerce landscape and its digital grocery sector.

Eli Chapman, senior vice president and managing director of media at R/GA, discusses how CPGs—which historically lack first-party data—approach programmatic ad buying today.

We forecast digital ad spending in Germany for 2018-2019 in five key industries, including spending on mobile.

We forecast digital ad spending in the UK for 2018-2019 in five key industries, including spending on mobile and in search and display.