Brands invest record amounts in creator partnerships as industry matures: Strategy evolves toward long-term relationships and multi-platform campaigns.

Big-name backers bet on its fast, cost-effective tools to improve marketing workflows and supercharge genAI innovation.

B2B marketers are embracing genAI-powered tools to enhance the effectiveness of their marketing initiatives. Marketing teams can use this technology in six valuable ways to drive better outcomes.

Generative AI is revolutionizing marketing and advertising, allowing brands to create personalized and highly engaging content with unprecedented speed.

Instagram’s value wanes for publishers: Ad spend and content posting drop as WhatsApp Channels gains traction for direct audience engagement.

Advertisers embrace AI in content strategies: AI is becoming essential in advertising, with 57% of advertisers using it for investment decisions and nearly 70% open to AI-generated content.

As genAI adoption grows, businesses and consumers face a transforming digital ecosystem marked by broadening applications, enhanced productivity, shifting business practices, and legal and ethical challenges.

We look at the social media trends that hold Gen Zers’ limited attention spans.

TikTok unveils new AI tools: The platform streamlines content creation with avatars and dubbing, highlighting new challenges like deepfakes and transparency in years to come.

The tech helps marketers and creators generate more relevant and diverse content, but it has to align with companywide strategies.

YouTube boosts creator income with Members Only Shorts, challenging TikTok's paywall feature: The battle for creator allegiance and platform supremacy escalates.

TikTok evolves into a search engine: A study shows the platform is becoming popular among Gen Z for information and diverse content.

Generative AI was the shiny new thing this year (despite having been around for quite a while). Curious consumers wrote poems with ChatGPT, created masterpieces with Midjourney, and browsed Google’s and Microsoft’s AI-chatbot search functionalities. As the hype clears, which generative AI applications will be most relevant for business? And how can marketers put those applications to use?

TikTok's new phase: The platform now supports text posts, further broadening its creative canvas beyond short-form videos.

Less than 1% of US ad agency jobs will be lost to automation and generative AI technology this year, according to Forrester. Though that number will grow over the coming years, it will only total 7.5% by 2030.

Generative AI takes spotlight at VidCon: As new tools debut, attendees express mixed opinions on AI's impact on content creation.

New AI Tools for Marketers: Salesforce and Adobe launch generative AI products aimed at streamlining workflows and bolstering campaign performance through customization.

AI enhances B2B advertising: LinkedIn’s latest feature levers OpenAI models to improve ad creation efficiency.

Advertising employment peaks: AI advances may promise potential disruption.

Last year, Overstock.com streamlined its business and focused solely on home furnishings and furniture. To court a more targeted audience, Overstock leaned on its first-party data to develop more personalized ad campaigns and employed brand ambassadors to showcase the company's ability to provide consumers with high-quality products at a reasonable price. We spoke with Angela Hsu, Overstock’s CMO, ahead of her session at CommerceNext in June.