Consumer trust Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Consumer trust

Payment providers can build merchant trust by reducing agentic commerce risks

Article
Oct 06, 2026

Payment providers can earn loyalty by pairing agentic tools with education, safeguards, and guarantees.

Smarter pricing tools are raising new questions about consumer trust

Article
Oct 06, 2026

Walmart and McDonald’s are drawing lines around dynamic pricing as consumers grow wary of how prices are set.

AI shopping trust hinges on security and control, not convenience

AI shopping trust hinges on security and control, not convenience

Article
Oct 02, 2026

Security, transparency, and approvals can build trust before consumers hand over higher-value purchases.

Walmart puts digital shelf labels to work beyond price changes

Walmart puts digital shelf labels to work beyond price changes

Article
Oct 01, 2026

Shop to Light turns digital labels into a tool for finding items, stocking shelves, and filling orders.

Reddit turns community trust into ad value for brands

Article
Sep 29, 2026

Shoppers rely on peer advice, rewarding brands that pair paid ads with authentic community engagement.

Retailers face growing scrutiny over how they set prices

Retailers face growing scrutiny over how they set prices

Article
Sep 28, 2026

As shelf labels and AI tools advance, Walmart is promising shoppers that individual data will not set prices.

Customer reviews fuel trust in AI recommendations, putting GEO into sharper focus

Customer reviews fuel trust in AI recommendations, putting GEO into sharper focus

Article
Sep 23, 2026

As chatbots influence purchases, brands should make authentic customer feedback central to GEO efforts.

The Marketplace Opportunity

The Marketplace Opportunity

Report
Sep 21, 2026

Online marketplaces are taking a bigger share of ecommerce, but rising shopper expectations, tighter margins, and weaker customer relationships are reshaping the opportunity for brands and retailers.

Mastercard lets agents place orders with AgentCard

Mastercard lets agents place orders with AgentCard

Article
Sep 18, 2026

Purchase limits and merchant rules could ease fears about handing shopping decisions to AI agents.

Google trials sponsored suggestions in AI Mode, but the format shows growing pains

Google trials sponsored suggestions in AI Mode, but the format shows growing pains

Article
Sep 17, 2026

The format fits AI search naturally, but its similarity to organic answers could undermine brand trust.

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FAQ on SMS marketing: Opt-in drivers, purchase impact, and how text pairs with email

Article
Aug 28, 2026

SMS marketing is permission-based brand communication sent by text message, spanning promotional alerts, restock and shipping notifications, loyalty updates, and conversational two-way messaging. It sits alongside email as a core owned channel.

Why shopping still feels disconnected, and what brands can do about it

Article
Aug 24, 2026

Brands have never known more about their customers, and shopping has never felt more broken. Shoppers still see ads for products they already bought. They still get recommendations that ignore where they are and what they need. The data is there. The experience it should be producing is not.

Snack ingredient lists shape trust as consumers scrutinize processing

Article
Aug 21, 2026

Consumers want simpler snack labels, but not at the sacrifice of taste and quality.

Reddit could shape purchases even as AI cuts traffic

Reddit could shape purchases even as AI cuts traffic

Article
Aug 11, 2026

Reddit helps shoppers vet AI advice: Consumers check AI recommendations on Reddit, giving brands purchase influence that clicks may not capture.

The Future of Digital 2026: Latin America

The Future of Digital 2026: Latin America

Report
Aug 11, 2026

AI is transforming Latin America's digital economy, changing how consumers discover products, make purchases, and engage with businesses. Companies that adapt their commerce and customer experience strategies will be better positioned to compete.

AI slop makes authentic brand content a more valuable attention driver

Article
Aug 10, 2026

As trust in digital content erodes, brands can stand out with real voices, creators, reviews, and experiences.

Food recalls now threaten both restaurant traffic and grocery sales

Article
Aug 10, 2026

Taylor Farms’ recall reaches major grocers, widening the potential fallout from the recent produce scare.

AI is quietly deciding which products consumers never see

Article
Jul 15, 2026

AI research has moved from novelty to habit in the shopping journey, and it's changing more than where consumers start looking. It's changing who wins.

Meta’s AI ad tools are creating new risks for marketers

Meta’s AI ad tools are creating new risks for marketers

Article
Jul 14, 2026

Meta’s AI tools create headaches: Marketers must catch errors before campaigns go live due to faulty AI tools.

Taco Bell faces scrutiny as parasite outbreak raises food safety concerns

Article
Jul 14, 2026

Ingredient removals and limited public details could shape consumer perceptions before investigators reach conclusions.

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