Brands have never known more about their customers, and shopping has never felt more broken. Shoppers still see ads for products they already bought. They still get recommendations that ignore where they are and what they need. The data is there. The experience it should be producing is not.

Consumers want simpler snack labels, but not at the sacrifice of taste and quality.

Reddit helps shoppers vet AI advice: Consumers check AI recommendations on Reddit, giving brands purchase influence that clicks may not capture.

AI is transforming Latin America's digital economy, changing how consumers discover products, make purchases, and engage with businesses. Companies that adapt their commerce and customer experience strategies will be better positioned to compete.

As trust in digital content erodes, brands can stand out with real voices, creators, reviews, and experiences.

Taylor Farms’ recall reaches major grocers, widening the potential fallout from the recent produce scare.

AI research has moved from novelty to habit in the shopping journey, and it's changing more than where consumers start looking. It's changing who wins.

Meta’s AI tools create headaches: Marketers must catch errors before campaigns go live due to faulty AI tools.

Ingredient removals and limited public details could shape consumer perceptions before investigators reach conclusions.

As social networks lean into the roles they play in the ecommerce journey, they are flooding their pipes with commerce content they hope will help them in the emerging agentic era.

Consumers raise personalization standards: Better targeting alone won’t build loyalty; transparency is the value exchange that makes it work.

This FAQ covers what ad fraud is, where the waste concentrates, and the practical defenses advertisers are using in 2026.

The next wave of retail growth is coming from younger shoppers. They blend stores, social commerce, and AI with ease. But rising expectations around trust, transparency, and control are reshaping the path to purchase.

New infrastructure will help merchants but doesn’t solve customer trust concerns.

AI labels don’t dent ads: MediaScience research shows that AI transparency leaves performance intact—and consumer trust stronger.

AI Digital debuts AI Creative Studio: New genAI tools promise scalable, TV-grade creative—but consumer skepticism clouds payoff.

Widespread adoption of end-to-end autonomous commerce would accelerate ecommerce growth in the US and other major markets.

The ecommerce playbook is changing as AI disruptors reshape the path to purchase. In this video, Principal Analyst Sky Canaves explores how discovery, decision-making, and loyalty are evolving—and what retailers and brands must do to stay competitive.