Adyen and Stripe deepen agentic infrastructure for merchants

The news: Adyen and Stripe are deepening their involvement in agentic commerce infrastructure, per press releases.

  • Stripe will provide financial plumbing that lets Amazon Web Services’ merchants monetize AI agent traffic. 
  • Adyen launched Adyen Agentic. The suite links merchants’ catalogs, availability data, existing checkout apparatuses, and risk management to AI agents. 

How we got here: Agentic commerce is rearranging payment providers’ position in the commerce funnel. 

As AI collapses discovery and payment into a single journey, players need new infrastructure to support agent-led transactions. While agentic commerce hasn’t lifted off yet, we forecast that US ecommerce sales from AI platforms will pass $144 billion by 2030.

Zooming out: Adyen and Stripe are making it easier for merchants and publishers to adapt to agentic AI. 

Merchants may be gaining ways to plug into agentic commerce, but consumers still have reservations. Twenty-four percent of US and UK consumers are concerned about how AI agents could handle their data, and 21% believe agents could act autonomously without their input, per a Nosto poll. 

Implications for payment providers: While laying the groundwork for agentic commerce’s rails, players need to craft a game plan to increase consumer confidence in these tools. 

Having a clear pathway to monitoring and approving AI agents’ activities along with a strict log of agent decisions within payment apps could boost user engagement with agentic solutions over time.

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