Advertisers are embracing the popularity of connected TV by allocating more money to streaming platforms.

More people are leaving pay TV for digital alternatives, as TV networks increase their subscription costs and end promotional prices.

Ad dollars and viewers are pouring into digital video platforms as the TV industry continues to lose subscribers.

Telecom and consumer electronics companies are increasing their digital ad spend as they adjust to rapidly changing technology developments.

US advertisers are committing more dollars upfront for linear TV and digital video, however the percentage of digital video ads being sold programmatically continues to increase.

Subscription-based video is growing across a broad spectrum of services, from on-demand platforms like Netflix to aggregators that deliver live TV over the internet.

While digital video platforms like Netflix are investing heavily in producing their own original shows, many people prefer to watch licensed content when they stream video.

US digital video ad spending is on track to exceed our previous forecasts, while TV also got a bump thanks to increased political spending in H2 2018.

Netflix is still the king of streaming, but will its subscription-based model be able to sustain the business as cheaper, ad-supported platforms enter the streaming space?

TV ad buying is unlikely to follow the real-time bidding model that became popular with digital advertising. However, many TV advertising tasks—including reporting, creative placement and measurement—are likely to become more automated.

As TV advertising becomes more digitized, marketers are turning to more sophisticated attribution models.

Investment in programmatic display ads in France passed €1 billion ($1.13 billion) in 2018—a gain of nearly 31% compared with 2017. Programmatic advertising also passed another milestone, accounting for more than 80% of all digital display ad spending.

Our latest UK programmatic ad spend forecast indicates that strong growth remains, despite economic and privacy-related concerns. This year, 87% of all digital display ad spend will flow through programmatic pipes, and that will rise to 89% by 2020.

Most digital display ads are now purchased programmatically in the US, but what’s next? We explore why digital audio, out-of-home and television are prime targets for programmatic buyers.

In the latest episode of eMarketer's "Behind the Numbers," analysts Gerard Broussard and Paul Verna discuss the reasons ad spending on advanced TV is growing—and why it still hasn't fully taken off yet.

Growth estimates and the key near-term drivers for addressable, programmatic, and over-the-top TV.

In the first of a three-part series on digital video and TV, analyst Paul Verna breaks down the data on ad spending and subscription fees. When will digital video ad spend catch up with TV ad spend? How much subscription income is flowing into services like Netflix and Hulu?

This third annual StatPack compiles key metrics around digital video, television and the relationship between them.

According to our latest forecast, a record number of US consumers will have pulled the plug on pay TV by the end of this year. In order to slow the viewer exodus, traditional TV providers are teaming up with an unlikely partner: OTT services.

US subscription-based video providers are growing their user bases and revenues as audiences move from traditional pay TV toward digital services they consider more affordable and flexible.