Telemundo’s new streaming brand thins the barrier between English- and Spanish-language content: NBCUniversal and Comcast hope Hispanic viewers will turn Peacock’s luck around.

Hulu’s 2021 ad revenue outpaces competitors, but troubles loom: The streamer’s reliance on partners like NBCUniversal to provide content could hamstring further growth.

With growing subscription and advertising revenues, digital video’s future remains bright. But there are numerous questions that will affect its development.

Connected TV ad spending continues to expand substantially.

More video viewers turn to ad-supported video-on-demand (AVOD) and free streaming options.

NBCU reports a great Q2: With ad revenues up 32.8% over last year and Peacock sign-ups up to 54 million, NBCU’s on a roll—but poor Olympics ratings have dampened the good news.

Addressable and programmatic TV ad spending continues to rise as the TV industry undergoes technological change.

Ad-supported streaming is on the rise: New data shows ad-supported viewership was up compared with other OTT services in 2020, opening up more inventory for linear TV budget shifts—and that trend is likely to only continue in 2021.

During a year where investments in most advertising channels shrunk or stalled, connected TV ad spending is poised to keep growing.

TV ad spending takes a hit as marketers adjust their budgets amid a recession.

The US telecom industry has long been an advertising behemoth. While the telecom space has fewer companies than any of the other industries we track, these players are almost all huge spenders.

Ad-supported video-on-demand (AVOD) platforms saw strong growth in ad revenues last quarter, a bright spot in the overall ad market during the pandemic.

During its recent earnings call, Comcast said that NBCUniversal's new streaming service Peacock reached 10 million sign-ups since its soft launch in April this year.

COVID-19 has altered the relationship between TV viewership supply and advertising demand.

COVID-19 has dampened 2020 TV advertising—however, data-driven linear (DDL) and addressable TV stand ready to scale as economic conditions eventually return to normal.

With more viewers leaving traditional TV for digital streaming options, marketers are figuring out how to comprehensively measure their video audiences.

As more people cut the cord, viewers are increasingly tuning in to live digital video services.

The video streaming industry has become more competitive than ever, and marketers are figuring out how to build media plans around the fragmented market.

Advertisers are making significant investments in connected TV as the TV landscape becomes more fragmented.

In this report, we take a look at growth estimates and the key near-term drivers for addressable, programmatic and over-the-top TV.